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The tour underlines Coca-Cola’s long-standing partnership with FIFA and sets the stage for a World Cup that will be staged across Canada, Mexico and the United States.

The initiative combines practical training, industry access and mentorship to give participants a pathway into career opportunities connected to the tournament and the wider sports ecosystem.

A significant share of the world’s drinking water never reaches consumers due to failing infrastructure, and efforts backed by The Coca-Cola Foundation aim to address the issue through technology, funding and community-based repair programmes.

Blending human creativity with AI-driven storytelling, the global campaign aims to inspire authentic connection and festive joy across markets.

Coca Cola has launched the third edition of its fall college football campaign, once again spotlighting the role of fans in shaping the sport’s culture.

The initiative brings together academic researchers and global industry leaders to develop open-source solutions to pressing challenges, ensuring AI evolves in responsible and impactful ways.

This Halloween, Fanta is teaming up with Universal Pictures and Blumhouse to deliver a frightfully fun global campaign featuring some of the biggest icons in horror entertainment.

The campaign encourages people to reclaim that time for activities that recharge and express their individuality.

Nestlé remains the most valuable food brand in the world for the tenth consecutive year, according to the 2025 Food & Drink ranking by Brand Finance.

“Coca Cola x Star Wars: Refresh Your Galaxy” builds on the immersive storytelling and collaborative experiences anchoring the 70-year relationship between Disney and Coca Cola.

Coca Cola and Powerade campaigns from around the world took home 13 awards at the 2025 Cannes Lions International Festival of Creativity, the world’s premier showcase of creative excellence and effectiveness.

Aniston and smartwater first teamed up in 2007 for a campaign celebrating the brand’s simplicity and unique origins with the star’s signature wit and charm.

The Coca Cola Company is partnering with Universal Music Group (UMG) to launch real thing records. (rtr), a new record label dedicated to uplifting burgeoning artistry from around the world, and forging deeper connections between artists and fans.

“Enjoy the moment with a Coca Cola” inspires fans to put down their phones, tune out the noise and transform ordinary moments into extraordinary memories with an ice-cold Coke. 

In particular, Retail Media Networks (RMNs) and Connected TV (CTV) have emerged as two of the most critical platforms for modern marketers.

While still in its pilot phase, Fizzion signals a bold vision for the future—where brand consistency is scaled with speed, and designers remain fully in control.

Leveraging the groundbreaking success of ‘Share a Coke,’ and taking the personalized connection to a new level, ‘Share the Feels’ is designed to resonate with a new generation of Coca-Cola drinkers

The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who represent the next generation of athletes. 

For more than 30 years, WWE has transformed Monday nights from mundane to must-watch with Monday Night Raw. WWE’s weekly flagship program, which has redefined sports entertainment, is entering a new era with Netflix.

As the lines between industries continue to blur, brands are discovering that creating something playful, disruptive, and culturally relevant is key to standing out.

Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca Cola as a creative way to show their friends, loved ones and community that they see them.