Tagresults

For the first time in a long time, I realized that my academic past gave me an insight relevant to today’s discussions around the use of AI in the creative branding business.

On capturing “market share” in a world that doesn’t exist, yet determines everything.

New econometrics data from Independent Marketing Sciences indicates that out-of-home advertising generates the highest return on investment for luxury brands compared with other media channels.

Many organizations know how brands grow, but fail to translate that knowledge into structural growth. According to Lucas Hulsebos , CEO of DVJ Insights, the cause lies in the way companies are structured and make decisions.

For our valued clients, such as L'Oréal and Citeo, we develop tailored "AI ethics playbooks" and conduct specific trainings.

For decades, the narrative of African trade was written by others. The continent was primarily a supplier of commodities – the ingredients for global brands that were finished, branded, and marketed elsewhere.

The guide provides a three-step approach: developing a robust sustainability strategy, verifying claims, and applying the Seven Dials of Greenshouting

The report shows that 24 of 48 sectors recorded a drop in sustainability influence between 2025 and 2026, compared with 38 sectors in the previous cycle, indicating that the pace of decline is slowing.