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The move is designed to help brands connect more directly with culture through athletes and creators, while extending Ogilvy’s reach across sport, entertainment and social platforms.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The win builds on WPP’s existing media mandate for Henkel in Europe and follows a 12-month competitive pitch process focused on integrated marketing capabilities spanning creative, production, and marketing technology.

Revenue less pass-through costs reached £2.26 billion, declining 6.7 percent on a like-for-like basis. The company stated that performance aligns with guidance issued alongside its preliminary results in February.