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Marketing Report is at SXSW in London. We are invited at Bompas & Parr for a presentation of co-founder Sam Bompas, the creative force behind one of Britain's most inventive food and experience studios: Bompas & Parr

The festival selected UNLESS Collective as the partner and manufacturer for the inaugural edition.

Fueled by the convergence of digital technology, changing consumer behavior, and advancements in measurement, the OOH television and advertising space is emerging as one of the fastest-growing channels in the global advertising mix.

Besides the Smoked Brisket Breakfast Tacos, I also have to get used to how differently new tech is viewed here

SXSW doesn't really start until you attend the launch of Amy Webb's Emerging Tech Trend Report. The first event on day two. The big takeaways? Due to the rise of AI, humanity is on the eve of the largest tech supercycle we have ever experienced. A supercycle that will impact our lives in an irreversible way