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When Nordic electronics retailer Elkjøp set out to encourage kids to recycle old gadgets, the solution wasn’t another poster or PSA. Instead, the brand entered a space where its audience already felt at home: gaming.

The agreement will transform the operator’s train network into a connected media and passenger information platform.

Ocean Outdoor has launched its 2026 Digital Creative Competition across the UK, the Netherlands, the Nordics, and Germany, calling for bold, original ideas that push creative boundaries using premium digital out-of-home (DOOH) formats.

The agreement follows a trial period and will see Multiply’s tools integrated into the daily workflows of several agencies within the network.