LIONS expands global competition The Brief

LIONS has opened entries for The Brief 2025, its annual competition that challenges participants to solve a real business issue for a charity partner. Now in its fifth year, the initiative has widened eligibility to include subscribers to The Work, WARC, Contagious IQ and LIONS Learning alumni, alongside the wider creative community.

The competition is open to participants of any age and seniority, with the aim of connecting talent across the world to collaborate and produce work with purpose.

This year’s challenge is set by The Lotus Flower, a charity dedicated to supporting displaced women and girls. The organisation is marking its tenth anniversary and joined Cannes Lions 2025 as part of the festival’s Equity, Representation and Accessibility (ERA) programme.

The competition offers entrants the opportunity to contribute ideas that directly support the charity’s mission, while also engaging with peers from diverse backgrounds across the global creative industry.

Winners of The Brief 2025 will receive passes to the Cannes Lions International Festival of Creativity, where they can take part in the event described as the world’s biggest celebration of creativity.

Applications are now open and will close on 21 August 2025.

www.canneslions.com

Follow Marketing Report on LinkedIn