Creative agency Virtue Worldwide appoints The Romans as its global communications partner
Virtue Worldwide, the creative agency renowned for its deep integration with culture, has appointed The Romans as its global communications partner.
The relationship will be spearheaded by The Romans Amsterdam office but will also involve its offices in London, Brooklyn and Dubai.
With a commitment to exploring new perspectives on cultural niches, Virtue Worldwide - the agency that powers culture - works with clients such as Diageo, Poppi and Vanguard with a particular focus on delivering non-traditional creative work that talks to audiences through the culture they care about. Multi-award winning, Virtue, has taken home several Cannes Lions, Campaign’s Gold Agency of the Year in SouthEast Asia, and was included in D&AD’s Top Ten Most Creative Agencies in the World.
The new strategic relationship will see The Romans responsible for activating Virtue’s ongoing communications and thought-leadership through earned media channels, including creative activations and press office.
Chris Garbutt, president, Virtue Worldwide: “We are extremely pleased to welcome The Romans as an extension to the team, in a time of evolution and growth for Virtue. A like-minded agency that’s similarly fuelled by people and culture, The Romans is the perfect partner to support communicating our unique positioning and market leading proposition. We’re looking forward to elevating Virtue even further globally with the trusted help of the team.”
Sophie Nicholson, partner, The Romans Amsterdam: “We love what Virtue is doing - they have their eyes on the future while keeping connected with culture as it unfolds. They continue to adapt as their business model and the world around them evolves. We’re inspired by their vision for the future and we’re pleased as punch to be their partners.”
Virtue joins The Romans Amsterdam alongside other new client wins including Heineken, Diageo, and Tony's Chocolonely.
The Romans Amsterdam became the latest office to open for the group in August 2023, adding to its presence in London, Brooklyn and Dubai.
