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mediastrategy news
Havas Market launches new solution to measure brand presence across hybrid e-commerce platforms
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Outbrain and DoubleVerify partner to enhance Onyx campaigns for brand advertisers
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Nielsen launches Netflix Ad Measurement in Nielsen ONE Ads
mediastrategy news
Kantar Media unveils Campaign Audience Validation in Chile
mediastrategy news
Sony LIV expands global presence, announces foray in Africa and the Caribbean region
ai-for-marketing news
Ippolita Magrone: How context-aware AI can help influencer marketing platforms build trusting relationships in the age of authenticity

Featured
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IAB Europe launches council to advance its work on Retail Media in Europe
news column
Unlocking the value of gaming: How 60% of the world's top 25 most innovative CMOs in 2023 embrace gaming in their strategies
creation news
South African agency Flume Digital Marketing opens European hub in Amsterdam

Column

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Unlocking the value of gaming: How 60% of the world's top 25 most innovative CMOs in 2023 embrace gaming in their strategies
creation column
Jennifer Feaster: Homegrown Influencers: The power of Co-Creation
news column
[Marketing Week] Bob Koigi: How product placement is influencing consumers’ purchase behaviour

Startups

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London-based startup Unitary raises $15m for AI-driven content moderation
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Magnitude Digital launches grant program to offer growth marketing services to startups
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Unitus Ventures, Capria Ventures join forces to create a Global South VC powerhouse