Marketing Report

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LG Ad Solutions inks deal with Affinity to boost Connected TV measurements
news news
Shoppable unveils checkout API suite enhancing online advertising for agencies and brands
media news
Flywheel and CitrusAd support retail media with global API integration
news news
Brand marketing to performance marketing continues to grow, research
news news
MGID partners with Pixalate to address ad fraud and monitor traffic quality
news news
[Ghana] Actress Yvonne Nelson relaunches Heels & Sneakers TV series on YouTube

Featured
news news
IAB Europe launches council to advance its work on Retail Media in Europe
news column
Unlocking the value of gaming: How 60% of the world's top 25 most innovative CMOs in 2023 embrace gaming in their strategies
creation news
South African agency Flume Digital Marketing opens European hub in Amsterdam

Column

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Unlocking the value of gaming: How 60% of the world's top 25 most innovative CMOs in 2023 embrace gaming in their strategies
creation column
Jennifer Feaster: Homegrown Influencers: The power of Co-Creation
news column
[Marketing Week] Bob Koigi: How product placement is influencing consumers’ purchase behaviour

Startups

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Unitus Ventures, Capria Ventures join forces to create a Global South VC powerhouse
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IFC invests in e-Commerce platform ANKA to support Africa’s creative Artisans
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Unlocking the future of drug discovery with AI, BBC Research