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As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.

WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.

 Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.

Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.

In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.

Dutch startup Presscloud allows companies to handle public relations without the need for an agency by training users on the ABCs of PR and connecting them to a database of journalists and an online newsroom.

Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.

Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.

SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.

Havas Media Group has renewed an agreement with GBfoods and Affinity with a significant international presence in more than 10 markets, after a media review for Europe launched last May.

Willem-Albert Bol has been appointed as the new CEO of Abovo Maxlead effective April after being with DPG Media for seven years.

VICE Distribution, the global distribution division of VICE Media Group, has revealed its first slate of programming for Spring following the launch of the business last year.

Consumers are more frequently and collectively demanding brands drive purpose and positive change, leaving nobody safe from call-out culture and backlash for less ethical decisions.

IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.

Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.

Last year at the height of COVID-19 analysts predicted that digital audio would record a dip in user engagement and the amount of time listeners would spend on the medium.

DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept.

Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.

TV viewership in the United States declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV. This is according to new data from eMarketer.

UK independent factual production company Icon Films has announced a joint commission from VICE TV and VICE World News to produce ‘Unknown Amazon with Pedro Andrade’, a new documentary series that explores the unique diversity of Amazonia and the people who live there.

Hearst UK, the premium content and experience business, has announced the appointment of Richie Booker to the role of Diversity & Belonging Lead.