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Outbrain Inc. a recommendation platform for the open web, has announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy.

Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.

Global luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy.

Founded in Amsterdam in 2015, Dept has quickly grown across the globe, from 150 people in The Netherlands to more than 2,000 people in seventeen countries across five continents and was the most awarded independent agency at the 2021 Webby Awards.

With the Ad-Lib.io platform, Deliveroo has been able to augment paid social with display advertising to serve 30% more impressions in priority zones, and to achieve a CTR that is 2870% better than benchmarks thanks to dynamic templates.

Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  

GroupM, WPP’s media investment group, has announced that Marie-Claire Barker has been named Global Chief People Officer, effective January 2022. She succeeds Jennifer Remling, who was appointed WPP’s Chief People Officer in October.

Nielsen has announced the release of its enhanced Nielsen Identity System for Digital Ad Ratings in 15 markets starting on 1st February 2022.

In his new role, Sinha will be responsible for product management, technology strategy and technical project delivery for CDS.

Toups will advance H+K’s end-to-end technology and intelligence strategy, building the firm’s ecosystem of technology-based offerings and improving the use of data science and analytics to drive client success and employee growth and experience.

The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.

 In the second half of 2021, TikTok boasted that it joined the elite clube of social media applications to reach one billion active users.

Helixa and Telmar have announced they have completed an acquisition agreement giving Telmar, the global lleader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.

In October, 26.5% of US consumers said they applied for a credit card in the past 12 months—up from last October’s 15.7% of consumers who said the same, according to data from the New York Federal Reserve.

Over the same period, the advertising industry has been working hard to find solutions to continue targeting consumers with relevant ads in the privacy-centric world we now live in.

LOCALiQ, the UK’s digital marketing solutions provider, has announced the launch of cross media optimisation, a new propriety, goal-based ad technology solution that automatically optimises clients’ advertising campaigns to increase performance in real time across major digital ad platforms.

Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.

As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.

 Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.

Maverick Digital has merged with Media.Monks, a subsidiary of S4 Capital. 

The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.