Boiron appoints Havas Media Group as its multimedia partner in 13 European countries
Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.
With effect from January 2022, Havas Media Group will be tasked with providing Boiron with strategic support, consulting and all media buying not only in France, but also in 12 other European countries: Romania, Russia, Bulgaria, Italy, Portugal, Slovakia, Belgium, Hungary, Czech Republic, Poland, Spain and Switzerland.
Laboratoires Boiron works towards a more humane, respectful and sustainable medicine. The brand was looking for a partner agency equipped to assist and advise on meeting the challenges of today.
Havas Media Group’s capacity to provide support spanning all digital transformation issues, thanks to its wide range of skill sets and its depth of understanding of the sector’s business issues, were crucial factors determining Boiron’s final choice.
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