Tagresults

Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.

Lightspeed Commerce Inc., a commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok.

Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.

Katarzyna (Kasia) van Hall is an industry-recognized professional with over twenty years of experience in marketing and advertising.

According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.

Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.

Over the last year, DoubleVerify, DV,  has uncovered multiple majorConnected TV,  CTV, fraud schemes that had the potential to cost CTV publishers over $144 million annually, at an average of $20 CPM across CTV.

Vodafone Business UC with RingCentral will be rolled out in the UK, Germany, Hong Kong, Italy, Portugal, Singapore, Spain, and Sweden.

Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.

The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.

With a focus on innovative partnerships and sustainability, it introduced a range of new products that power the digital transformation of the transport and fleet sector.

The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.

The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.

The team of the Brussels communication specialist in tech, transport and logistics is now nine heads strong, more than doubling in one year, definitively cementing its place in the Belgian PR landscape.

The total consideration of this transaction is $3.6 billion, inclusive of purchase price and committed employee incentives.

Google is replacing the Federated Learning of Cohorts (FLoC), its original cookie alternative, with a new proposed alternative Topics API.

Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.

Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.

Dept has secured a global Select Consulting Partnership with AWS (Amazon Web Services), establishing its position to help clients accelerate their journey onto the cloud.

Hearst Magazines has announced that Rajiv Pant has been named general manager of technology platforms and chief technology and product officer, overseeing technology and product development for Hearst Magazines, Hearst Autos and CDS Global.

Tripling in brand value over the past year, TikTok has been named the world's fastest-growing brand by a new report.