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Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi

19-01-2022 | 06:59:00
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.

Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report

19-01-2022 | 06:54:36
The use of AI with social media management software is one of the major trends supporting the content marketing market.

ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP

18-01-2022 | 06:28:00
 The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.

Mobile advertising platform LoopMe announces investment from Mayfair Equity Partners to accelerate global growth

18-01-2022 | 06:12:49
LoopMe , a brand-focused mobile advertising platform, has announced Mayfair Equity Partners , a tech and consumer growth investor, as its new investment partner.

Kantar acquires MindIT Artificial Intelligence to advance vision for consumer goods revenue management solutions

18-01-2022 | 06:09:01
Kantar, the global data-driven analytics and brand consulting company, has announced the acquisition of all software intellectual property (IP) and the development team from MindIT, the Bologna, Italy-based artificial intelligence (AI) company.

[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate

18-01-2022 | 05:41:16
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.

Estrella Media signs multi-year agreement with Nielsen for local TV measurement

14-01-2022 | 06:39:23
With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis.

TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E

14-01-2022 | 06:30:46
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.

Outbrain partners with Vivo to provide recommendations across browser newsfeeds

13-01-2022 | 07:06:48
Outbrain, a recommendation platform for the open web, has announced an agreement with Vivo, a product-driven, global technology company, to power Vivo’s browser newsfeed with native content.

Dept acquires US data company Raybeam

13-01-2022 | 07:02:43
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.

Media. Monks merges with data company 4Mile Analytics

13-01-2022 | 06:58:40
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.

Nokia joins RE100 as part of target to move to 100% renewable electricity by 2025

13-01-2022 | 06:55:05
Nokia has announced that it has joined RE100, a global initiative led by the Climate Group in partnership with CDP, which brings together the world’s most influential businesses committed to 100% renewable electricity. 

Publicis Groupe acquires European independent software engineering company Tremend

12-01-2022 | 06:03:35
Publicis Groupe has acquired Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe.

Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider

12-01-2022 | 06:03:31
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.

Vendasta acquires search, display and social advertising technology company MatchCraft

12-01-2022 | 06:03:21
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.

51% of marketers dedicate half or more of marketing budgets to social media ads, report

12-01-2022 | 05:58:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.

[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny

12-01-2022 | 05:15:27
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.

T-Mobile acquires rideshare advertising network, Octopus Interactive

11-01-2022 | 12:21:50
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.

Samsung Electronics unveils ‘Together for Tomorrow’ vision to build a more sustainable and connected future

07-01-2022 | 06:11:24
The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges.

Marin Software announces Amazon DSP Integration to expand Amazon Advertising Solutions

07-01-2022 | 06:08:08
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, has announced an integration with Amazon Ads' demand-side platform (DSP).

[eMarketer] Health systems will turbocharge their AI strategies in 2022

07-01-2022 | 05:29:26
AI’s ability to assist clinical diagnostics and absolve burnt out healthcare workforces of admin tasks has health execs ready to kick their AI investments into high gear.


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