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Over a third use three or more streaming apps to watch live sports, with Sky Sports (57%), BBC (55%) and Prime Video (53%) being the most popular.

This year’s study revealed that there are glaring discrepancies in how brands experience the agency–client relationship compared to their agency partners.

OOH video media advertising was still dominated by in-building LCD in 2023, accounting for 71%, far exceeding other media types.

Muck Rack’s seventh annual State of Journalism report, which surveyed 1,106 journalists on the current state of the industry, also found that those who are using or plan to use AI, are doing so for brainstorming (52%), research (51%) and drafting headlines (34%).

With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population.

YouTube's continued growth as the top video service provider in key markets, has been fundamental to the growth of the sector's lead over paid video content.

TD Bank Group (TD) is the 12th most valuable banking brand in the world and Canada’s most valuable banking brand, with a brand value of $19.0 billion.

In just three years, the global AI industry has more than doubled, reaching a $240bn value and a quarter of a billion users worldwide.

The Chinese banking sector demonstrates a notable recovery, with the 'big four' banks remaining well ahead of their US counterparts

As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.

Spanish brands regain the value lost during the pandemic and surpass pre-2019 levels, according to Interbrand’s 2023 Best Spanish Brands report, the biennial study that includes the 30 most valuable brands in Spain.

Deutsche Telekom’s 17% brand value increase to $73.3 billion can be attributed to a strong network and successful fibre deployment in Europe, along with 5G leadership in the US.

With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.

The continuous digital revolution, which is transforming static, conventional displays into dynamic, tech-infused platforms, is a major trigger.

Nielsen’s list of Australia’s Top 20 categories by ad spend for 2023  is the result of detailed analysis, which delivers an accurate view of advertising trends and spending by category between January and December last year.

In 2020, blended agency iO investigated how retail chains in the Netherlands improved their regional online visibility through Local Search Engine Optimisation (SEO).

Uber remains the world's most valuable mobility brand, with a 28% increase in brand value to $29.7 billion, according to the latest report by Brand Finance, the global brand valuation consultancy.

The study found ads showed in an HCP office earned up to over 16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

Interbrand Japan, Japan’s largest branding company has announced Best Japan Brands 2024, a ranking of Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value.

As the pressure mounts for CMOs to connect the dots between their investments, sales, revenue, and profits, 91% of respondents say CMOs have a meaningful impact on the pipeline of future revenue.