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Google and Essence launch contextual advertising powered by machine learning with Guardian Australia

26-11-2021 | 11:18:10
Production of hundreds of ads was automated, with each ad customised for contextual relevance on individual article pages.

Hearst UK appoints Kelly Warnell as Head of Entertainment and Technology in Commercial Client team

26-11-2021 | 11:14:58
As part of Hearst UK’s increased investment and ownership of entertainment and technology content, Kelly’s appointment will see her driving revenue through a wide range of audience platforms, including digital, performance, event, content, creative solutions and print offerings.

[eMarketer] Amazon dominates the fast-emerging retail media ad market

26-11-2021 | 10:48:17
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

Financial insights and media company Investor Scene launches in Canada

25-11-2021 | 13:20:45
Investor Scene, a financial insights and media company, has announced their emergence from stealth mode with 221,000 unique visitors in the last 120 days and an email and text subscriber base of 64,754.

ViacomCBS completes acquisition of majority interest in Fox TeleColombia and Estudios TeleMexico

24-11-2021 | 14:13:00
Fox TeleColombia & Estudios TeleMexico will bolster ViacomCBS' Spanish-language content production capabilities and expand ViacomCBS International Studios', VIS.

[eMarketer] Nielsen announces major changes to improve TV audience measurement

24-11-2021 | 14:02:54
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.

[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint

24-11-2021 | 09:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.

ViacomCBS announces new global deal with Twitter

23-11-2021 | 14:17:48
ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's  portfolio of entertainment, news and sports brands.

iO acquires Dutch content agency Entopic

22-11-2021 | 14:32:18
The acquisition of Entopic ads 75 online content experts to the iO Campus Amsterdam.

Dentsu reveals its 2022 media trends in new guide for marketers

22-11-2021 | 14:26:05
Futurist experts, specialists and leaders from Carat, dentsu X and iProspect have joined forces to identify and explore the biggest media trends to watch out for in the coming year.

Marketing Report s'étend à la Belgique

22-11-2021 | 13:56:51
Marketing Report travaille sur un certain nombre de lancements internationaux. La première expansion sera en Belgique.

Yahoo and BuzzFeed expand partnership across programmatic, identity and content

20-11-2021 | 12:49:36
With the partnership, BuzzFeed will leverage Yahoo’s unified advertising technology stack, and provide Yahoo with preferred programmatic access to deals via the Yahoo SSP.

Global ad tech company The Trade Desk advances partnership with NBCUniversal

20-11-2021 | 12:49:27
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.

[eMarketer] Connected TV catches attention of US population

20-11-2021 | 11:15:41
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.

Marketing Report expands to Belgium

19-11-2021 | 14:03:00
Marketing Report is working on a number of international launches. The first expansion will be to Belgium.

Omnicom prices £325 million senior notes offering

18-11-2021 | 16:08:26
The Notes and the related guarantee will be the unsecured and unsubordinated obligations of the Issuer and Omnicom Group, respectively, and will rank equal in right of payment to all of their respective existing and future unsecured senior indebtedness.

ITV and Virgin Media O2 announce  long term commercial partnership

18-11-2021 | 12:26:59
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.

Dentsu International appoints Rohan Philips President of global product for all media agencies

18-11-2021 | 12:22:02
Based out of Singapore, Philips takes on the responsibility of developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies: Carat, iProspect and dentsu X.

[eMarketer] US retail media ad spend to surpass $30 billion mark this year

18-11-2021 | 12:09:36
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

DoubleVerify launches publisher solution in Europe

17-11-2021 | 14:22:56
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.

Liberated Syndication partners with Samsung to bring its podcasts to Samsung Galaxy devices

17-11-2021 | 14:18:28
Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.


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