Tagresults

Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.

Video streaming experience has become unwieldy, unfriendly, and expensive for a bulk of consumers with three out of every five subscribers to multiple streaming services expressing frustration with their viewing experiences.

The deal gives Mediacom retransmission consent rights to WPSD-TV, the Paxton Media owned local NBC affiliate in Paducah, KY/Marion-Harrisburg, IL/Cape Girardeau, MO.

Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture.

2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.

Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.

ViacomCBS and CJ ENM have announced a new strategic partnership that will bring premium entertainment to audiences worldwide with a comprehensive global deal.

The four public service broadcasters have entered into a new Digital UK members’ agreement, marking the first time that the venture has been wholly owned by all four PSBs.

The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.

Through this partnership, Triton Digital will provide Fresh Media Bulgaria with cutting-edge Dynamic Ad Insertion technology to their publishers to effortlessly control and monetize content through precision-targeted audio ads.

Reporting to Essence’s CEO, China, Benjamin Wei, in this new position, she will be responsible for media investment and innovation, helping the agency’s clients to achieve long-term brand and business growth.

Global, the media and entertainment group, has acquired podcast hosting, analytics and monetization platform, Captivate.

Stats Perform, the sports tech leader in data and AI technology, and HEIM:SPIEL, a leader in the provision of content and solutions across the digital sports market, announced a new partnership.

Kahoot!, a global learning platform company, is introducing Kahoot!+ AccessPass, the new subscription where Kahoot! offers access to an expanded library of ready-to-use premium kahoots, courses and other resources.

The ad-financed streaming service (FAST+AVOD) rlaxx TV is putting on a final sprint just before the end of the year and is launching both its web application as well as an app for Android devices.

Mindshare, the media services company that is part of WPP, has refreshed its brand identity as the next step in its transformation.

Triton Digital®, the global technology and services provider to the digital audio and podcast industry, has announced the expansion of its Podcast Reports to Canada.

In her role, she will oversee the agency’s marketing, communications, content and editorial products across its 23 offices in 14 countries.

In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaigns.

Global luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy.

GroupM, WPP’s media investment group, has announced that Colan McGeehan has been named the group’s North America Chief Marketing & Business Officer.