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AudioValley confirms global acceleration of digital audio services buoyed by strong growth in revenue

28-01-2022 | 07:41:04
AudioValley, a Belgian specialist in B2B solutions digital audio, has published its revenue for the 2021 financial year.

TuneIn inks deals with Estrella Media and Grupo Fórmula as part of expansion strategy

28-01-2022 | 07:38:05
TuneIn will expand revenue opportunities for Estrella Media by reselling instream advertising outside of the local markets for Estrella Media’s 11 stations on the platform.

Havas Media Group named media agency of record for hygiene consumer products company Edgewell

27-01-2022 | 07:01:33
HMG will manage the brands’ U.S. media planning, buying, and optimization for men’s hair removal (Schick Hydro, Xtreme), women’s hair removal (Schick Hydro Silk, Intuition, and Skintimate), sun (Banana Boat and Hawaiian Tropic), and hygiene (Wet Ones).

Rajiv Pant named Chief Technology and Product Officer of Hearst Magazines and CDS Global

27-01-2022 | 06:58:30
Hearst Magazines has announced that Rajiv Pant has been named general manager of technology platforms and chief technology and product officer, overseeing technology and product development for Hearst Magazines, Hearst Autos and CDS Global.

Nielsen joins Wharton Customer Analytics Corporate Programme

27-01-2022 | 06:55:52
Wharton Customer Analytics (WCA) has welcomed Nielsen, a global player in audience insights, data, and analytics, as its newest corporate contributor.

Essence Promotes Tim Irwin to Global COO, Ryan Storrar to EMEA CEO

27-01-2022 | 06:52:56
Essence Global, part of GroupM, has promoted Tim Irwin to global chief operating officer.

TikTok named world's fastest growing brand by Brand Finance Global 500 2022 report

26-01-2022 | 06:40:47
Tripling in brand value over the past year, TikTok has been named the world's fastest-growing brand by a new report.

Gather launches tool to eliminate digital ads from the internet

26-01-2022 | 06:19:57
Gather Online was originally launched in April 2021 to a limited number of publishers in order to uncover any unforeseen issues and improve overall user experience.

[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry

25-01-2022 | 09:14:00
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.

ViacomCBS and Nexstar Media Group renew affiliation agreements

25-01-2022 | 06:34:58
Nexstar's CBS affiliates will continue to be locally available to subscribers on Paramount+ and widely distributed across vMVPD platforms.

GroupM certified as a top employer Europe 2022 with five EMEA market accreditations

25-01-2022 | 06:06:42
GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.

Mindshare appoints Mark Heap as new EMEA CEO

21-01-2022 | 05:15:00
In his new role Heap will be responsible for driving Good Growth for Mindshare clients across the 26-market region, in partnership with local Mindshare leadership, GroupM and WPP.

MediaCom appoints Rupert McPetrie as new APAC CEO

21-01-2022 | 05:04:00
MediaCom has announced the appointment of Rupert McPetrie as APAC CEO, following the upcoming departure of Mark Heap, who is moving within the group to join sister agency Mindshare as EMEA CEO.

Mediahuis completes acquisition of German Media Group Aachener Verlagsgesellschaft

20-01-2022 | 07:27:00
The acquisition of Aachener Verlagsgesellschaft aligns with Mediahuis’ growth ambitions and further evolves the group as a leading European media player. 

NBCUniversal partners with RTL AdConnect to offer new opportunities for global marketers

20-01-2022 | 07:05:18
This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.

[Marketing Week] Bob Koigi: Emerging technologies inspire new content marketing trends

19-01-2022 | 14:24:00
New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

Dentsu partners with Microsoft to launch Cloud Studio

19-01-2022 | 07:15:48
Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.

dunnhumby launches global customer retail media platform

19-01-2022 | 07:01:47
dunnhumby Sphere is the end-to-end retail media platform that takes users from brand insights to campaign billing through its fully integrated set of modules, helping to unify audience targeting, media booking, forecasting and measurement across a range of retail media channels.

Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi

19-01-2022 | 06:59:00
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.

Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report

19-01-2022 | 06:54:36
The use of AI with social media management software is one of the major trends supporting the content marketing market.

ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP

18-01-2022 | 06:28:00
 The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.


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