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Brandwatch, part of Cision, has released The Marketer of 2026 report, revealing a widening gap between data access and actionable insight in modern marketing.

The findings highlight a widening gap between consumer use of AI tools and their expectations of how brands apply the technology.

Out of home (OOH) advertising plays a central role in connected commerce strategies for most marketers, according to research by the Out of Home Advertising Association of America in partnership with Winterberry Group.

The 2026 WARC Media 100 has been released, ranking the world’s most awarded campaigns, agencies and brands based on results from leading global and regional media awards in 2025.

Unlike traditional AI tools that mainly generate insights or content, agentic systems can reason, plan and act.

The report provides advertisers and agencies with insights designed to inform decisions during the upfront marketplace.

The research, prepared by Kantar for Axon by AppLovin, finds that mobile gaming now serves as a mass-reach advertising platform, combining demographic diversity with measurable purchase impact.

The study, Clarity 2030: Communications at a Crossroads, examines how the function is evolving as organizations approach 2030, a milestone shaping long-term economic, political, and workforce strategies.

WARC has released the 2026 edition of the Creative 100, its global ranking of the most awarded campaigns and companies for creativity based on results from major international and regional awards held during 2025.

The study, conducted with OM Media Trials, explores how audiences respond to brand messages appearing alongside AI-created videos and imagery.

Social media may be marketing’s most visible function but the professionals behind it are stretched thin.

Findings indicate that while creative autonomy has increased in many roles, staffing levels, recognition and sustainable workloads have not kept pace with expanding expectations.

The 2026 edition marks the first time the survey evaluates environmental factors, including carbon emissions, alongside social dimensions such as privacy, media plurality, accessibility, diversity and responsible media.

Video Advertising Bureau has released research comparing Premium Video platforms and YouTube on connected TV, concluding that premium environments deliver stronger co-viewing, attention and session length.

Marketing Intelligence Platform Supermetrics has published its 2026 Marketing Data Report, revealing a widening gap between executive pressure to adopt AI and marketing teams’ ability to implement it effectively.

Its latest study, The Twin Pace Effectiveness Gap, is based on a survey of 375 senior marketers and agency leaders across nine markets in the region.

Research by Sportingpedia ranks the most followed leagues and tournaments globally, highlighting football’s continued dominance and a close contest between leading domestic competitions.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

The streamer’s ad revenue is forecast to double to 3 billion dollars in 2026 and reach 8 billion dollars by 2030.

The report outlines preventive controls applied before campaigns go live, confirmed account suspensions, and the main fraud tactics identified by its Policy and Security teams.

The market is evolving amid increasing regulatory scrutiny, platform diversification, and the rise of retail media and digital video.