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[eMarketer] Lowe’s taps Yahoo as latest retail media network partner
Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release.
Volkswagen partners with CARIAD and Horizon Robotics to strengthen autonomous driving in China
The Volkswagen Group is strengthening its development competence “in China, for China” to accelerate the pace of innovation, promote technological localization and further strengthen its customer focus in this important market.
SHAREit expands market share in Nordic countries offering advertisers a new global audience
Known especially in the gaming community as a go-to platform, SHAREit's business network spans over 150 countries in 45 languages.
Huawei and Dronetech elevate partnership to facilitate sustainable farming in Austria
Huawei and Dronetech, Austria's largest drone service provider, have announced new applications resulting from their collaboration in 5G smart farming.
[eMarketer] Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.
[eMarketer] PayPal deepens US in-store push with new Zettle device
PayPal rolled out the PayPal Zettle Terminal in the US after an EU launch last year, per a press release. PayPal already offers Zettle’s card reader solution in the US.
dmg media selects Outbrain as exclusive recommendation partner
Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.
[eMarketer] Meta plans revenue split with creators
Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.
Symphonic Digital delivers on-demand talent for advertising agencies
Symphonic has developed the talent and processes to carve out a market with small and medium-sized advertising agencies.
[eMarketer] Which mobile ad formats command the most attention?
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds
[eMarketer] Social commerce to surpass 100 million US buyers
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
TikTok available on Loop TV as new out of home channel
TikTok and Loop Media have teamed up to bring the platform’s highly engaging and entertaining content to over 12,500 Loop Players and devices across the United States, inviting patrons of bars, restaurants, retail shops and more to experience the joy of TikTok.
Hearst UK announces Art Tindsley as Head of HearstX
Hearst UK, the premium content and experience business, has announced the appointment of Art Tindsley as Head of HearstX – the business’s recently reimagined experiential division.
Cross Screen Media expands deal with Xandr to include cross-screen measurement for political advertisers
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.
iO appoints Bart De Hertogh as Program Lead
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.
Sports franchise Combate Global launches on Tiktok
Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.
[eMarketer] Google unveils its attempts to reinvigorate search for the TikTok generation
The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.
DoubleVerify to provide third-party measurement tools to best buy
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).
Online video advertising will generate three times more revenue than SVOD in 2027, report
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
[eMarketer] 5G phone price drops as popularity rises
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
Deutsche Bank partners with Visa to prevent fraud in online retail
The solution works like a risk management system and calculates a risk value for each individual transaction using artificial intelligence and specified rules.
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