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dunnhumby appoints Stacy Gratz as Regional Managing Director for Media

28-06-2022 | 07:05:00
dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.

Dentsu, Accenture, Netflix win at Cannes Lions 2022

24-06-2022 | 14:06:36
The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions.

Volkswagen unveils TikTok channel

24-06-2022 | 14:00:18
Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.

Essence drives Nationwide win with an integrated approach to creative and media

23-06-2022 | 09:02:56
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.

[eMarketer] Digital audio takes up an increasing share of US digital media time

23-06-2022 | 08:02:35
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.

DPG Media’s Campus 19 opens its doors in Antwerp

22-06-2022 | 13:05:57
The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.

Paramount+ invests in local content, expanding its pipeline of premium international originals

22-06-2022 | 13:00:11
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v

[eMarketer] Streaming services are likely to win bigger share of upfront ad spending

22-06-2022 | 12:43:03
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.

Winners announced on day one of the Cannes Lions International Festival of Creativity 2022

21-06-2022 | 08:38:09
The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were all announced during the first live Awards Show of the week.

Spotter and Havas Media enable brands to invest in diverse creators directly

21-06-2022 | 08:32:15
Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.

GroupM announces senior leadership appointments

21-06-2022 | 08:28:30
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.

Publicis Groupe launches retail media platform

17-06-2022 | 09:32:00
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.

Procter & Gamble’s initiative creates opportunities for black filmmakers

17-06-2022 | 09:24:36
It is also stepping up to build on the impact created in the inaugural year of Widen the Screen to reach all diverse creators, to Widen our View for, and drive accurate portrayal of, all underrepresented communities.

Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising

17-06-2022 | 09:15:59
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.

iO acquires content marketing agency LVB

16-06-2022 | 09:24:11
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.

GroupM provides roadmap for audience measurement partners

16-06-2022 | 09:20:25
 Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.

Mediahuis CEO Gert Ysebaert elected vice-president of INMA board of directors

16-06-2022 | 09:15:36
The International News Media Association (INMA) has elected Gert Ysebaert as vice-president of its governing board of directors at its annual business meeting.

Connected TV advertising now the fastest growing video ad platform, report

15-06-2022 | 12:16:23
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.

Media owners advertising revenues will grow above pre-COVID level in 2022, forecast

15-06-2022 | 12:11:00
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”

AD launches new video-on-demand platform 'Play'

15-06-2022 | 09:33:48
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.

Adobe unveils analytics to deliver customer insights from streaming media and the metaverse

15-06-2022 | 09:31:14
Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.


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