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This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.

This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.

In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.

impact.com, the partnership management platform, in partnership with WARC, an international marketing intelligence company, has released an in-depth research report on the rapidly evolving brand-influencer dynamic.

The digital retail juggernaut booked event spaces and loaded them with goods that would be on sale on Prime Day. Think: bathrooms stocked with cosmetics and bedrooms loaded with home furnishings.

As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.

WPP has announced the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.

Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.

This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.

The LTK Brand Influence Forecast is based on qualitative interviews with marketers from leading brands on the LTK Brand Platform and quantitative analysis using LTK Influencer Benchmark™.

US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.

IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.

In social commerce, brands are discovering that less is more when partnering with content creators to feature their products. Social media users with a small but loyal following are becoming the strategic play for younger consumers.

According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%.

Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  

Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.

As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 

A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.

The purchasing power of digitally native, influencer-savvy Generation Z continues to be one of the most important and talked about factors for strategic digital marketers worldwide.

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.