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[eMarketer] A rapidly surging market for US digital retail media
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.
Niki Garner appointed Director of ITV Creative
ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. Niki takes on the role following the departure of Matt Scarff earlier this year.
[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
[eMarketer] How US brands leverage content creators
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.
EssenceMediacom names Jill Kelly as U.S. CEO
MediaCom’s U.S. current CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom’s Global Chief Innovation Officer, wherein he will be responsible for future-proofing the agency by identifying opportunities that bring together its products and services for clients across the globe.
[Vacancy] Hivestack is looking for an Integration Specialist - EMEA
Hivestack is directly looking for an Integration Specialist - EMEA
[Vacancy] Global is looking for a Publicity/PR Manager - LBC & Global Player
Global is directly looking for a Publicity/PR Manager - LBC & Global Player at Leicester Square, London
[Vacancy] Global is looking for a Broadcast Journalist - Leicester Square, London
Global is directly looking for a Broadcast Journalist - Leicester Square, London
Ranieri & Co. picks Veritonic to measure ad performance across its podcast network
Veritonic, the industry’s comprehensive audio research and analytics platform, has announced that Ranieri & Co., the ANZ podcast company, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance.
UK broadcaster ITV appoints Niki Garner as Director of ITV Creative
UK broadcaster ITV announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative.
Hivestack signs strategic partnership with PHD Media for DOOH in South Africa
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.
Paramount Global reports significant growth for its streaming platform Paramount+
Paramount Global has reported significant growth for its streaming platform Paramount+ for the first half of 2022.
Paramount appoints Pamela Kaufman CEO International Markets, Global Consumer Products & Experiences
This newly created position reports to Bob Bakish, President and CEO of Paramount, and reflects Paramount's ongoing strategy of globalizing its operations. Raffaele Annecchino has decided to leave the company in his role as President and CEO of Paramount International Networks, Studios and Streaming.
OvareGroup invests in creative agency Togetherwith
OvareGroup, a media and marketing communications holding company, has announced its significant investment in Togetherwith, a global full-service ad agency.
[eMarketer] Consumers curb media subscriptions as cost of living jumps
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Antin acquires UK outdoor media infrastructure company Wildstone
Antin Infrastructure Partners has announced today that Antin Flagship Fund IV has agreed to acquire Wildstone, the owner of independent outdoor media infrastructure in the UK, from DigitalBridge Group. Wildstone marks Flagship Fund IV’s final investment.
Kantar and SINOMONITOR partner to improve access to TGI consumer insight data
Kantar and SINOMONITOR have jointly announce a new data sharing partnership, aimed at helping their respective clients better understand their growth markets.
ELLE UK unveils new sections and design refresh
With Grammy-award winning singer Lizzo as its cover star, the issue centres on the theme of reinvention and invites readers to reimagine new possibilities for tomorrow, including the way women live, love, work, or dress.
GAC Motor selects Essence China as integrated media agency for international business
Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.
Xandr and emetriq power MagentaTV audience targeting in Connected TV
Xandr and emetriq, a German data provider and subsidiary of Deutsche Telekom, have partnered to make real audience targeting across publishers in Connected TV, CTV, possible for the first time.
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