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The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.

Hearst Magazines International has launched the print edition of Harper’s BAZAAR Italy, further expanding the iconic fashion brand’s digital, social and experiential presence in the Italian market.

The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.

&.media group is a full service media & content group with its headquarters in Amsterdam.

Founded in Bristol in 2013, the centre of excellence for natural history programming, the Bafta, Emmy and Academy award winning producer has produced hundreds of hours of content which is watched, and sold, in nearly 200 countries.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced a first-of-its kind, exclusive partnership with Reddit to enable media verification and maximize advertiser performance across its dynamic, user generated content environment.

Global is directly looking for a Network Producer, Heart at Leicester Square - London

Havas Media Group (HMG) has unveiled Havas Business, a new global offering which aims to disrupt B2B marketing with a ‘boardroom-ready’ marketing solution that unlocks meaningful value and growth in B2B for brands.

As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.

As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.

Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.

Premium content and experience business, Hearst UK, has announced the appointment of Alison Forth as Director of PR and Communications.

Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory.

The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle®.

Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.

The deal features renewed carriage of Paramount’s portfolio of broadcast, entertainment, news, and sports networks

Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.

The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.

Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.

Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.

The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience.