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Nokia launches Sustainable Finance Framework
The framework reinforces Nokia’s commitment to sustainable growth by ensuring its financing strategy supports the company’s recently enhanced ESG strategy.
Niche protocol announces public beta launch of ad-free social media platform geared for web3
The beta launch is the perfect time to create clubs that are based on shared passions in a variety of categories, including travel, tech, fashion, media, wellness, and food.
Botify launches Botify activation to accelerate content discoverability for the world’s brands
Botify, a performance marketing platform for organic search, has announced the launch of Botify Activation to empower organizations to regain control of how search engines and consumers find products and services organically online.
DoubleVerify takes down first large-scale ad impression fraud scheme in audio
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory.
Increasing consumer spending drives growth of the global advertising agencies industry, report
Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period.
[eMarketer] As it enters its 'year of efficiency,' Meta tries to regain its focus
Advertisers have been asking the company to concentrate on its main advertising business, which is facing challenges including slackening spending, increased competition from players like TikTok, and Apple's year-and-a-half-old privacy regime.
DEPT appoints Matt Lynch CEO of EMEA
Lynch’s appointment comes off the back of a year of unprecedented growth for DEPT® globally.
Amazon sets a new record for most renewable energy purchased by a single company
This brings Amazon’s total portfolio to more than 20 GW—that could generate the amount of energy to power 5.3 million U.S. homes—across 401 renewable energy projects in 22 countries.
[eMarketer] Google aims to beat OpenAI with chat and search bot features
There’s no release date for these products, and a Google spokesperson said that the company wants to ensure that the tech is helpful and safe before sharing externally.
Amazon Publisher Direct and Paramount Advertising to offer advertisers access to premium video inventory
Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.
Microsoft and Qcells partner to curb carbon emissions and power the clean energy economy
Qcells, owned by Hanwha Solutions headquartered in Seoul, will work with Microsoft to develop solar projects as well as provide panels and engineering, procurement and construction (EPC) services to selected solar projects.
Adtech company AiAdvertising announces implementation of ChatGPT from OpenAI
The platform has been making headlines for attracting major investments from tech giants, and AiAdvertising has already begun incorporating the chatbot program into the development of its advertising campaigns.
[eMarketer] Shopify adjusts strategy ahead of Buy with Prime launch
Shopify has made a number of moves aimed at shoring up revenues as ecommerce growth slows from its pandemic heights.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
Gamut and Waymark partner to bring affordable CTV ad creation to local advertisers through use of artificial intelligence
Gamut offers advertisers brand-safe, direct access to premium CTV video ad inventory and relevant audiences in every DMA. Waymark is a creative AI startup that automates video production and returns ready-to-air commercials for any local business in minutes.
[eMarketer] TikTok's playbook of short-form video and creators friendliness is going beyond social
The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.
Kantar adds price sensitivity testing to marketplace innovation portfolio
Kantar, the world’s marketing data and analytics company, has introduced a new price sensitivity module to Concept eValuate to help brands identify the ideal price range for new products in today’s inflationary environment.
605 partners with Operative to introduce integrated cross-screen planning solution
With 605 DR1VE, Operative customers get access to real-time inventory availability and rate card pricing information to generate media plans.
Salem Media Group expands relationship with Triton Digital leveraging suite of audio solutions
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced that Salem Media Group Inc., America’s multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital.
DoubleVerify debuts in-feed brand safety and sustainability solution on Twitter
This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets.
Similarweb estimates 100 fastest-growing digital brands of 2022
With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022.
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