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ELLE UK unveils new sections and design refresh

02-08-2022 | 14:02:06
With Grammy-award winning singer Lizzo as its cover star, the issue centres on the theme of reinvention and invites readers to reimagine new possibilities for tomorrow, including the way women live, love, work, or dress.

GAC Motor selects Essence China as integrated media agency for international business

29-07-2022 | 07:35:56
Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.

Xandr and emetriq power MagentaTV audience targeting in Connected TV

29-07-2022 | 07:29:09
Xandr and emetriq, a German data provider and subsidiary of Deutsche Telekom, have partnered to make real audience targeting across publishers in Connected TV, CTV, possible for the first time.

FILA chooses Havas Sports & Entertainment Italia as advisor

28-07-2022 | 08:55:41
Havas Sports & Entertainment Italia (HSE), the sports marketing team of the Havas Media Group, has signed a multi-year agreement with FILA, a sports and leisure footwear & apparel brand with worldwide distribution.

ITV signs up to Valuable 500’s leadership programme for disabled talent

28-07-2022 | 08:50:32
The leadership programme is designed to drive disability inclusion with the aim of getting companies to build a community of disabled talent who can share their experiences and inform leaders about how to make businesses more inclusive.

Nielsen launches four-screen ad deduplication which will be used for YouTube

28-07-2022 | 08:47:46
Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys.

Kohl’s expands advertising opportunities with Kohl’s Media Network

28-07-2022 | 08:42:34
The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable business insights that demonstrate measurable results.

MGID and G/O Media announce exclusive multi-year partnership

27-07-2022 | 13:27:53
MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.

[Marketing Week] Bob Koigi: Measuring the value and worth of brands

27-07-2022 | 11:15:00
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.

Havas Media Group launches Havas Market in Singapore

26-07-2022 | 13:07:08
Designed to create a more meaningful shopping experience for consumers, Havas Market provides an end-to-end solution that aims to support clients looking to transform their commerce approach in order to reach an engaged audience across a highly competitive category.

A third of users are likely to cancel a streaming subscription in the next year, study

25-07-2022 | 10:00:00
 The Global Streaming Study by Simon-Kucher & Partners shows that close to two thirds of US users have either canceled a subscription or are likely to cancel a subscription in the next 12 months.

Comcast Advertising reveals how free ad-supported streaming TV is changing the TV advertising landscape

25-07-2022 | 09:49:00
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.”

Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis

25-07-2022 | 09:39:00
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.

Financial Times appoints Essence to handle media planning, buying and strategy

22-07-2022 | 15:41:26
 The move aims to focus on a single customer view to improve the end-to-end consumer experience and extend the customer lifetime value of Financial Times readers.

Targetspot signs video partnership with ShowHeroes

22-07-2022 | 15:38:00
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.

GroupM introduces global framework for media decarbonization

21-07-2022 | 07:39:34
GroupM, WPP’s media investment group, has introduced the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework.

[Marketing Week] Bob Koigi: The price brands pay to acquire customers

20-07-2022 | 15:00:00
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.

Australian department store chain reappoints essence to handle its media business

20-07-2022 | 09:36:50
The Melbourne-based account includes media strategy, and Myer’s full online and offline planning and investment duties.

Horizon Media partners with Sourcepoint to help drive privacy-first advertising

20-07-2022 | 09:28:56
 Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR.

Teads partners with Nexstar Digital to deliver inread advertising technology and monetization capabilities

20-07-2022 | 09:20:20
The new partnership covers a majority of Nexstar Digital’s portfolio including local station websites and apps, NewsNation, and The Hill. This allows Nexstar Digital to scale its online inRead inventory, while increasing video and display ad monetization.

ITV publishes Diversity Acceleration Plan Report​

19-07-2022 | 12:47:00
ITV has published its Diversity Acceleration Plan report 2022, detailing progress so far, the next phase of its Diversity and Inclusion strategy, and a new target for colleagues from working-class backgrounds.


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