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Nokia has announced it has signed a new patent cross-license agreement with Apple which will replace the current license that is due to expire at the end of 2023. The terms of the agreement remain confidential between the parties.

Outbrain Inc. has announced Onyx by Outbrain™, a new branding platform designed to maximize business impact of awareness and consideration campaigns. Onyx runs exclusively within dedicated, in-article environments across Outbrain’s premium publisher partners.

Both Mediahuis Ventures, the venture capital firm of Mediahuis, and French evergreen impact fund “2050” co-leading the seed round. It is Settly’s first investment round after having single-handedly grown to over 50 employees in 7 European countries since its inception in 2019. 

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.

Propelled by its newly announced long-term industrial project ‘Lead the Future’, Orange Belgium aims to strengthen its market share in Belgium by taking first place on the podium.

Data-driven, enabling dynamic-delivery and powered by the biggest modular-first studio network, PX is built to service engaging personalisation at scale.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

NVIDIA and WPP have announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.

Social media platform Tiktok has added more offerings to its diverse range of monetization features to further help creators unlock real world opportunities and grow their careers in a way that's most authentic to them.

Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.

Despite the significant spike during the Olympics, the overall ad fraud trend was held in check in the U.S., thanks to marketers deploying sophisticated anti-fraud techniques, such as AI and optimization strategies to ensure their ads reach real people. 

The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy.

As the driving force of the music industry, streaming platforms have seen impressive subscription growth in the past years. With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.

Meta is expanding its AR ads offering and introducing new Augmented Reality (AR) ad types across Instagram Reels and Facebook Stories as it looks to provide brands with more ways to engage users with immersive ad formats.

This new division will bring together Data, Analytics & Martech and Investment disciplines in NA into one collaborative and integrated team.

With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.

YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.

Paramount Global and Salesforce, the global player in CRM, has announced the launch of Paramount's new diversity reporting platform, which will give the company a more holistic view of the makeup of its production workforce.

The newly-appointed executives will support Outbrain’s growth by building upon the company’s existing technologies and product offerings to align with the evolving needs of publishers, brands, and advertisers.

Havas Media Group (HMG) has announced the hiring of George Papandreopoulos as Global Managing Director of Measurement, and the appointment of Jamie Seltzer as Global Managing Director of Media Experience (Mx) Analytics.

CMSWire CONNECT is the premier event for professionals in digital customer experience, content management, and enterprise collaboration.