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Fintech startup Paysend launches advertising campaign in the US
The comprehensive campaign will target the 60m Hispanic community living in the United States who regularly send money to family across Latin America, representing the largest money transfer corridor in the world.
Roku and Instacart partner to pair TV streaming and online grocery delivery for marketers
Roku has announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey.
Brazil and Mexico outpace U.S in connected TV adoption rates, report
Notably, both countries have outpaced the most mature Free Ad-supported Streaming TV (FAST) market globally, the U.S., which registered an 80.6% adoption rate.
New Amazon Web Services build programme helps early-stage startups get their ideas off the ground
Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company has announced the launch of AWS Build, a new global programme designed to support entrepreneurs early in their cloud journey to build, refine, and launch their innovative applications.
[Marketing Week] Bob Koigi: The making of artificial intelligence revolution
As the artificial intelligence wave sweeps across virtually all sectors, brands and industry players, including marketers, advertisers and communication professionals are positioning themselves to reap from this transformative technology.
Marketing and PR firm Zen Media launches generative AI tool to predict newsworthiness
Zen Media (Zen), a B2B marketing and public relations firm, has launched Snooze or News, a first-of-its-kind AI-powered press release tool to help determine if an announcement is newsworthy.
Deloitte partners with Google Cloud to help consumer businesses transform with generative AI
The solutions enable consumer organizations to rapidly deploy AI-powered tools that help them more accurately forecast demand, personalize marketing campaigns and optimize product pricing, which can increase brand loyalty and extend competitive advantage.
Globant and LaLiga Tech to pilot generative AI applications to reinvent sports tactics and broadcasting
Globant and LaLiga Tech have come together to collaborate with Microsoft on a series of initiatives with the goal of fostering the transformation of sports in various domains through the utilization of Artificial Intelligence.
Fox Television Stations announces newly-restructured advertising sales division
FOX Television Stations (FTS) is restructuring its Advertising Sales division, merging its local, national and digital sales efforts into one streamlined unit designed to leverage the power of FOX's strong news content, live sports and digital/streaming platforms.
DoubleVerify launches programmatic pre-bid attention optimization segments to maximize campaign performance
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the expansion of its performance solutions to include pre-bid attention optimization segments – enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention.
Loop Media announces two Disney music video channels
The two channels, Disney Hits and Lofi Minnie, are available now through Loop’s proprietary Loop Player for business.
Yahoo Advertising launches high attention pre-bid segments
This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of attention metrics for advertisers, helping them achieve strong business outcomes.
MGID and Playmaker partner to deliver contextual native advertising to the web audience
The partnership will see the direct integration of MGID’s native ads across Playmaker’s web properties to maximize user experience and engagement and increase traffic and monetization.
Honeywell research shows AI will shape global retail over the next 12 months
According to a new survey released by Honeywell, nearly six in 10 retailers plan to adopt artificial intelligence (AI), machine learning (ML) and computer vision (CV) technologies over the next year to enhance the shopping experience.
Evoke launches audience intelligence offering to unlock full commercial potential of life sciences brands
Evoke, an Inizio company and a global health and life sciences brand, experience, and communications platform, unveiled its advanced audience intelligence offering.
TP-Link, Crowdcreate partner to expand technology reach through influencers
TP-Link, a global player in networking and smart home solutions and an innovation leader, announced a strategic partnership with Crowdcreate, a premier influencer marketing agency.
Swiss sports tech startup Coachbetter raises $2.9m to bridge tech and football for all
Swiss sports tech startup Coachbetter has announced the successful completion of its $2.9 million seed-plus investment round.
UK foodtech startup Clean Food Group partners with LATAM food technology specialist, Alianza Team
UK-based foodtech startup Clean Food Group, has announced a new investment and strategic collaboration with Alianza Team, the Latin American food production and lipid-based technology expert.
Tech Square Ventures leads investment in cartonization platform, Paccurate
Paccurate, the cartonization platform for shipping and fulfillment optimization, announced the closing of $3.5 million round led by Tech Square Ventures, an early-stage investment firm.
Berlin-based insurtech startup SureIn closes €4m designed for Europe's SMBs
Berlin-based insurtech startup SureIn has closed a €4 million Seed round for its mission to provide end-to-end insurance solutions to small and medium-sized businesses (SMBs) in Europe.
Swedish SaaS startup CodeScene raises €7.5m financing round to accelerate growth
Swedish innovative Software as a Service (SaaS) startup CodeScene, has successfully raised €7.5 million in financing round led by Neqst and CEO/Co-investor Hamdija Jusufagic, with continued Support from Luminar Ventures and Inventure.
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