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Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical store has seen a significant ramp-up this year.

As global dynamics evolve, the task of managing a portfolio's product variants becomes increasingly complex, often necessitating swift, tactical decisions.

2023 IVT Losses Would Have Been $11.78 Billion Without Anti-Fraud Standards.

Have you ever wondered why some brilliant ideas simply don’t catch on?

Elon Musk's decision to abandon the Twitter name for a new brand has led to a significant loss of brand value for the former media giant, according to new data from Brand Finance.

From a methodological perspective, there is a strong case for standardising stimulus material.

The continuous digital transformation, organizations' growing online presence, and the transition from traditional to digital advertising strategies are driving significant development in the AdTech sector.

We've all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to ignore.

A new global report on deeptech talent published by Zeki Data (Zeki),  a UK-based deeptech data company that scores the future potential of deeptech companies to guide investment and talent acquisition, has revealed that the US generates three times as many deeptech companies as the UK, while small European startups have a much higher concentration of advanced-skilled talent than in North America.

One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a unique peek into how they see the world.

Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology.

Price promotion has become habitual right across Europe, especially in the food retail sector.

Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.

Kantar, the global evidence-based insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. 

The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Kantar, the global marketing insights and analytics company, has found that marketer confidence in X (formerly known as Twitter) declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust.

NVIDIA, a key supplier of chips in the AI space, gained the position as the fastest-growing technology brand this year.

The increase in automotive advertising was driven by strong investment from the sector’s key players, as reflected by the list of Top 10 Ad spenders for the auto sector for FY 2024:

In a groundbreaking trial run by London-based startup MindPortal, researchers have shown that AI can interpret forms of continuous imagined speech directly from the brain without requiring any surgery, paving the way for advancements in how humans will communicate with technology in the future.

LVMH owns all of the top four most valuable wine and champagne brands in 2024, according to a new report from Brand Finance, the world's leading brand valuation consultancy.

ConceptEvaluate AI allows businesses to screen new product and service concepts at scale, helping R&D and innovation teams move more efficiently and effectively from conception to reality when developing new innovations.