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Paris-based circular fashion startup Faume, a resale platform for premium and luxury fashion brands,  has raised €8 million funding round.

Developed by Artplan, Brazil’s largest independently-owned agency, the platform allows consumers to acquire discarded clothing from major global brands at no cost.

As Sephora continues to entrench its position as one of the world’s top brands, it has tapped Courage Inc. as its Canadian agency partner to inject the kind of bold thinking that the indie agency is known for.

Fashiontech startup Markmi, has raised €1.1 million in seed funding to accelerate the rollout of its AI-driven markdown assistant across Belgium, the Netherlands, the Nordics, and the U.S.

The ‘Makes Scents’ campaign, created by agency Insiders, promotes Rock Face’s range of male toiletries and body sprays while poking fun at the cliched tropes of men’s fragrance ads - from crashing waves to pouting celebrities in the desert.

Heineken Silver, the beer renowned for its ultra-refreshing smoothness, has unveiled The Heineken Smootheriser, a “skin-smoothing” beauty cream. Blurring the boundaries between beer and beauty, the cream draws inspiration from Heineken Silver’s crisp, easy-drinking formula, taking its smoothness beyond just beer.

 Created in collaboration with Party Land, the new campaign leans even harder into comedy and relatability, and positions Men’s Wearhouse as the ultimate solution to the everyday style dilemmas men actually care about.

Haus of Flamingo has had a flying start since launching in Summer 2024, driving strong brand attribution and greater distinction. This has driven an impressive 10% uplift in brand consideration across the retailer’s womenswear category.

KFC knows a thing or two about pockets. The KFC Pockett is the gold standard of grab-and-go convenience – compact, perfectly proportioned, never bulky. If men’s pockets can easily fit a crispy golden wrap, shouldn’t women’s pockets be functional too?

“Pool Hall” captures Beyoncé defying expectations as she takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool.

The remit includes developing a regional content creator strategy, local market research and end-to-end content creator management.

A new WPP survey of 2,000 consumers reveals over a quarter (27%) of fashion and beauty shoppers who follow influencers have purchased luxury items directly through platforms like TikTok and Instagram.

This significant appointment follows a full year of outstanding service from SAMY Alliance as L’Oréal’s influencer marketing partner in Iberia, as well as work by the agency in other territories such as the UK, the US or regional HQ.

Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program.

Spekk will now partner with Marfa Stance to develop and execute a new strategy to significantly scale its online sales while preserving the brand’s integrity.

Unveiled during the 75th edition of Sanremo Festival, Italy’s most iconic music festival, this campaign, developed by Dentsu Creative Italy, highlights the authenticity and humor of real life, transforming imperfections into unique traits.

Cosmopolitan, the UK’s media brand for young women, has launched a campaign to amplify its Black Beauty Hub – the title’s online destination for all things Black beauty.

Having been selected as a key global media agency in 2016, dentsu expanded its role as an integrated growth partner to Pandora following a global pitch in 2022.

The "e.l.f. von zehn" campaign, which translates to "11 out of 10", celebrates the absurdly good quality of e.l.f.'s affordable and high-performing products.

The collaboration combines L'Oréal's unparalleled expertise in cosmetic science with IBM's cutting-edge artificial intelligence technologies for scientific discoveries.

This January, eBay is partnering with dating expert Paul C. Brunson to empower the nation to let go of things in their lives that are holding them back.