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SAMY will also build awareness of the brand and communicate its quiet luxury credentials, including via targeted influencer activity. The brand has recently opened a second store on Knightsbridge, offering a full range of women’s items.

BBH were looking to move away from the category tropes that style gave people confidence to better reflect the realities of life for their consumers.

The campaign captures Koshy's bright tenure as Supergoop!'s Chief Super Officer, from her first day in office to her gleeful retirement.

Once considered a mainstay of creativity rooted in human intuition and craftsmanship, fashion is now undergoing a digital shift, driven not just by aesthetics, but by algorithms.

Imagined by long-term creative partner, BETC Paris, the brand campaign celebrates two kinds of icons: Lacoste's timeless fashion-sport pieces and the legendary people who wear them.

The world’s 50 most valuable cosmetics brands have reached a record combined brand value of $160 billion, according to a new ranking from Brand Finance, the global brand valuation consultancy.

With Lookgen.ai, fashion brands can effortlessly transform existing product photos into endlessly combinable outfits, perfectly matching the growing demand for flexibility and speed in content creation and e-commerce

German fashiontech startup eeden, which has developed a groundbreaking textile recycling technology, has announced the completion of €18 million Series A funding round.

The new collaboration will start developing and producing a high-quality alternative to traditional leather that’s cruelty-free and eco-friendly. There’s one more detail that makes this groundbreaking new material really special: it’s engineered using T-Rex DNA.

AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week logged on to their computers, almost an hour more than all U.S. adults.

This campaign marks a significant transformation for Salamander, as it evolves from a heritage retail brand to a modern direct-to-consumer lifestyle brand while remaining true to its roots.

Paris-based circular fashion startup Faume, a resale platform for premium and luxury fashion brands,  has raised €8 million funding round.

Developed by Artplan, Brazil’s largest independently-owned agency, the platform allows consumers to acquire discarded clothing from major global brands at no cost.

As Sephora continues to entrench its position as one of the world’s top brands, it has tapped Courage Inc. as its Canadian agency partner to inject the kind of bold thinking that the indie agency is known for.

Fashiontech startup Markmi, has raised €1.1 million in seed funding to accelerate the rollout of its AI-driven markdown assistant across Belgium, the Netherlands, the Nordics, and the U.S.

The ‘Makes Scents’ campaign, created by agency Insiders, promotes Rock Face’s range of male toiletries and body sprays while poking fun at the cliched tropes of men’s fragrance ads - from crashing waves to pouting celebrities in the desert.

Heineken Silver, the beer renowned for its ultra-refreshing smoothness, has unveiled The Heineken Smootheriser, a “skin-smoothing” beauty cream. Blurring the boundaries between beer and beauty, the cream draws inspiration from Heineken Silver’s crisp, easy-drinking formula, taking its smoothness beyond just beer.

 Created in collaboration with Party Land, the new campaign leans even harder into comedy and relatability, and positions Men’s Wearhouse as the ultimate solution to the everyday style dilemmas men actually care about.

Haus of Flamingo has had a flying start since launching in Summer 2024, driving strong brand attribution and greater distinction. This has driven an impressive 10% uplift in brand consideration across the retailer’s womenswear category.

KFC knows a thing or two about pockets. The KFC Pockett is the gold standard of grab-and-go convenience – compact, perfectly proportioned, never bulky. If men’s pockets can easily fit a crispy golden wrap, shouldn’t women’s pockets be functional too?

“Pool Hall” captures Beyoncé defying expectations as she takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool.