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Although the optimisation scores have increased compared to previous research, there is still a lot to be gained for retail chains in the Netherlands and Belgium. 

Marketing firm, Refuel Agency, has partnered with Wrench.ai, an innovator in AI-driven marketing solutions, to amplify campaigns through AI learning.

The video on demand market is expected to witness notable growth owing to rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming, and rise in number of streaming services.

Available now to the company’s publisher clients in the U.S., Audience Manager enables execution at scale by simplifying audience creation and targeting across screens, enhancing FreeWheel’s audience capabilities. Identity resolution within Audience Manager is powered by the FreeWheel Identity Network.

REPUBLIK, a global technology company building new ways for people to interact, announced the successful conclusion of its $6 million seed funding round.

Fanbase, the ad-free social media platform that allows users to monetize their content and connect with their audience through various media features, announced that its current equity crowdfunding round has successfully crossed $4.50 million.

Heidelberg-based Aleph Alpha, a player in the field of explainable and trustworthy AI, announced the successful signing of its Series B financing round.

Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to customers through Sprinklr’s customer experience management platform (Unified-CXM).

iO took Assuralia on an extensive rebranding process where the core values of the organization were formulated. This served as the basis for a new corporate identity with an evident personality and tone of voice and a distinctive story and mission. ​

Imagine you have an extremely successful startup in 2023, like Sam Altman of OpenAI, and develop products like ChatGPT that many people around the world are excited about.

The move underscores Media.Monks' goal to build bespoke creative solutions for brands and deliver access to a studio roster of best-in-class talent.

EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution.

The proposed transaction is expected to expand the reach and capabilities of The Arena Group and provide it with growth capital.

Because in addition to Tesla (with the model series S 3 X Y, read those letters as a word), Space X and X (formerly Twitter), among others, Musk still has time left to launch Grok this weekend, the first product of his new AI company xAI.

Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes.

Positive is a digital agency and was created a year ago thanks to a merger of Daily Dialogues and Havana Harbor.

VIZIO Ads has announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers.

Generative artificial intelligence (AI) has dominated much of the public conversation about technology following the release of tools like ChatGPT and Jasper Chat.

Direct Digital Holdings, an advertising and marketing technology platform, announced a new partnership with Basis Technologies (Basis), a global provider of programmatic advertising and media automation solutions.

Web3 Pro, a MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding from P101, one of the largest European venture investors, bringing the total raised to date to almost $10 million, with a post money valuation of $57 million.

GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.