Marketing Report
Dallas Stars tap Nielsen for local TV measurement

Dallas Stars tap Nielsen for local TV measurement

Nielsen, a global player in audience measurement, data and analytics, has announced a new multi-year agreement with the Dallas Stars, the professional hockey team based in Dallas, Texas.

As part of the agreement, the Dallas Stars will utilize Nielsen’s Local TV measurement and Nielsen Local TV View (NLTV) for accurate measurement of who is viewing the games at a local level.

The television viewing landscape continues to change, including a shift in the dynamic world of sports viewing. As regional sports networks evolve and consumers have new ways to access sporting events, sports teams are examining new ways of reaching and expanding their fan base.

Understanding who is tuning in to games, when they are watching, how often and on which platform, is a critical part of reaching the right audience at the right time. Only Nielsen’s comprehensive and representative measurement provides customers with this actionable audience data. 

Nielsen’s Local TV measurement is uniquely capable of measuring the complete audience for the most accurate representation of viewing behavior.

Only Nielsen’s measurement uses a unique combination of advanced metering technology, people-powered panels and data from millions of cable and satellite boxes to deliver metrics that are representative of what real people are actually viewing in local markets. Nielsen’s measurement captures local TV audiences across pay-TV, over-the-air and OTT services.

Paul LeFort, SVP, Sales Local Television business, Nielsen: “We’re thrilled to provide the Dallas Stars with Nielsen’s best-in-class local TV audience data. With the most comprehensive view of who is watching their games across all platforms, the Dallas Stars can capitalize and connect with the audience that matters most–the fans.”

Brad Alberts, President and CEO, Dallas Stars: “In an era where analytics is more valuable than ever, Nielsen offers a service that will give us the most accurate picture of local and national audiences. We’re passionate about producing the highest quality product for our viewers, and Nielsen provides us with the information we need to evaluate and improve our existing broadcast strategy.”