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[Marketing Week] Bob Koigi: Travel ads evolve with renewed confidence
Over the past several years, advertising investment in the travel and accommodation sector has surged, marking a powerful rebound from the pandemic's devastating effects on global travel.
Virgin Atlantic celebrates diversity and discovery with Maya Angelou-inspired campaign
Featuring rare archival audio of the legendary poet, the campaign is a vibrant celebration of travel as an opportunity to embrace the world and all of our differences with an open heart and an open mind.
Travel agent ad spend up 20% as Booking.com, Flight Centre dominate, Nielsen data
Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in the sector, rising by 15% compared to the same period last year.
PR and marketing firm Trevelino/Keller partners with TourAxis to boost U.S. brand awareness for Expat Explore
Trevelino/Keller, a growth-driven PR and marketing firm, has announced its partnership with global travel innovator TourAxis to expand the U.S. customer base.
Lighthouse acquires The Hotels Network to add hospitality marketing capabilities to its commercial platform
Lighthouse, a commercial platform for the travel and hospitality industry, has acquired hotel marketing company The Hotels Network.
TBWA\Singapore’s campaign takes visitors on an adventure through rainforest Wild Asia
Mandai Wildlife Group and TBWA\Singapore have launched their first campaign together since the agency's appointment in 2024.
Newfoundland and Labrador tourism campaign reinforces buying Canadian is more than a trend
For Canadians looking to keep their money in Canada, Newfoundland and Labrador offers authentic experiences rooted in place, full of charming independent businesses, and local, handmade products.
FINN Luxe appointed US and UK PR agency for travel platform The Luxurist
FINN Luxe, the dedicated luxury offering at FINN Partners, today announced it has been appointed as the UK and U.S. public relations agency of record for The Luxurist, the world’s first comprehensive itinerary builder for the luxury travel industry.
NVIDIA Inception startup Roch Dog launches hotel industry's first AI-powered certification engine
Roch Dog, an NVIDIA Inception startup, has launched hotel industry's first AI-powered certification engine for pet-friendly hospitality
Chase Sapphire Reserve and Droga5 showcase Seoul’s cultural energy in new campaign
This campaign goes beyond the typical travel ad—it’s a love letter to a city where modernity meets centuries-old tradition, all enabled by Chase Sapphire Reserve’s premium travel benefits.
B2B traveltech company HBX Group appoints FINN Partners as its UK PR agency
The HBX Group is a major global B2B TravelTech company, which has a primary goal of simplifying the complex and fragmented travel industry through a combination of cloud-native technology solutions, curated data, and an extensive portfolio of products designed to maximize revenue.
Cayman Islands Department of Tourism appoints Harmelin Media as U.S. agency of record
Harmelin will provide strategic guidance, data-driven insights, and execute advertising campaigns across digital, print, broadcast, and streaming platforms.
Tourism Tasmania retains BMF Australia as lead creative agency
BMF will continue to work on the creative strategy and execution for Tasmania’s destination brand, as led by the state tourism organisation.
Booking.com and Capital Radio collaborate on multi-platform campaign to inspire UK travel
The partnership will see Booking.com connecting with Capital listeners through a series of engaging on-air features tailored to both regional and national audiences.
Club Med chooses Hopeful Monsters as creative partner for Australia and New Zealand
Hopeful Monsters will manage all creative communications for the brand, driving demand for all-inclusive stays and positioning Club Med as a bucket list destination for the ANZ market, supporting the brand’s mission to create unforgettable holiday experiences.
ITV announces new media for equity investments in ufurnish.com, mynestegg and Tryp.com
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to subscribe for £2 million in ufurnish.com, up to £3 million in mynestegg and £1 million in Tryp.com in return for advertising inventory across ITV’s channels and ITVX.
EasyJet campaign breaks from traditional ad trends with user-generated content
easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that marks a shift in the brand’s approach to advertising.
Tourism Ireland selects Grey London as its new strategic and creative services agency
Grey London has extensive experience in developing global campaigns to influence and inspire consumers and audiences around the world and will support Tourism Ireland in marketing the island of Ireland as a compelling holiday destination to a global audience.
Princess Cruises taps actress Hannah Waddingham in new ad campaign
Filmed in dazzling, cinematic style by acclaimed director Dave Laden of Hungry Man and created with the expertise of Princess Cruises' agency of record, Terri & Sandy, the campaign follows Waddingham as she enjoys the lavish delights aboard a Princess cruise.
Migratory animals invite visitors to discover the beauty of Colombia in new campaign
Inspired by their journey, Colombia has launched a groundbreaking activation that turns these species into "guides," showcasing the country's unparalleled biodiversity.
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