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Sartorius Stedim Biotech, a player in the biopharmaceutical industry, has opened its new Center for Bioprocess Innovation in Marlborough, Massachusetts.

The growth of this market can be attributed to several factors, including the surging popularity of esports and video games, growing preference for live-streamed content, and increasing smartphone adoption and internet penetration.

 The findings indicate that marketers will need to be highly targeted with their spend if they want to capitalize on older shoppers' online ad engagement.

Since 2009, Havas' Meaningful Brands study has provided insights into people's evolving expectations of brands, highlighting what drives attachment, loyalty, trust, and cultural relevance in the B2C space.

It’s no secret that people on social platforms are not there for the ads.

The study reveals how CMOs view media’s evolution from pure performance power to a strategic driver of business growth requiring a highly nuanced approach fit for the fully addressable, shoppable, and accountable algorithmic era.

Finnish food technology startup Happy Plant Protein, a spinout from VTT Technical Research Centre of Finland, has raised €1.8 million in pre-seed funding led by Nordic Foodtech VC, with Butterfly Ventures and Business Finland also participating through a grant. The company will use the funding to further develop and license its patented technology. 

The R&D Centre will focus on improving existing products and processes as well as developing new products. Opening in mid-2025, this new Global R&D Centre will play a crucial role in HEINEKEN's innovation and growth strategy.

Challengers need to convince shoppers to break habits, while leaders focus on reminding and reinforcing. Let the battle begin!

AI-powered chatbots and virtual assistants are reshaping customer service by providing quick and efficient responses to inquiries, enabling a 24/7 customer support system without the need for human intervention.

Radio stations seeking audience expansion and revenue growth lay the most effective foundations for doing so when they conduct qualitative and quantitative research to test new concepts, shows, or presenters.

Hospital quality reporting platform Pharos, announced the close of its oversubscribed $5 million seed round led by Felicis with participation from General Catalyst, Moxxie and Y Combinator.

 The findings spotlight new opportunities for Brand Marketers to align with Commerce Creators and thrive amidst the evolving consumer holiday shopping behavior and challenges of a nervous economy.

The comprehensive report featuring analysis from dentsu, experts and brands, highlights the significant growth and cultural impact of gaming, positioning it as a crucial space for brands to engage with their audiences.

Cambri, a London-based AI consumer insights and innovation platform used by household food and beverage brands, has closed €8 million funding round.

The 2024 survey was completed by 109 members, covering 85 unique territories – collectively representing 95% of global GDP and 78% of global population.

 The report reveals a significant rise in music service adoption, increasingly driven by formats like podcasts and audiobooks alongside music.

Hawk-Eye, Beyond Sports and Pulselive form the core foundation of Sony's sports businesses, with a shared commitment to deliver best-in-class officiating, broadcast and digital solutions to the sports world around sports data technologies.

Havas has measured Meaningful Brands annually since 2009, furthering a commitment to bringing data science, insights, and an understanding of people to the core of its strategic methodology across businesses, brands, and markets

Chief among the findings is that 85% of all sports fans prefer watching live sports on TV over attending a game in-person. More than half of the respondents cited the ability to see all aspects of the game as the main reason for this preference.

The report details how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into what dentsu defines as the "Algorithmic Era of Media."