Cambri raises €8 to scale its AI-powered insights platform to predict product launch success

Cambri, a London-based AI consumer insights and innovation platform used by household food and beverage brands, has closed €8 million funding round. Octopus Ventures and S4S Ventures joined existing investors OpenOcean, Spintop Ventures and The 98 in the new round. Cambri's transformational AI technology addresses a major industry problem: the high failure rate of product launches. The new funds will be used to scale Cambri's operations to meet the enormous opportunity and demand within the market research industry.

Ben Harknett, CEO, Cambri: "Cambri is redefining how consumer insights drive innovation success. We've experienced rapid international growth and attracted many of the world's leading consumer brands as customers. The new funding from these two experienced investors underscores the dramatic value our proprietary AI models drive for our customers, and will significantly support our expansion."

Traditional market research, consumer insights, and prediction models are outdated, static, and notoriously inaccurate, typically delivering just a 40% prediction accuracy. This means brands waste time and resources developing and launching products that consumers don't need. By contrast, Cambri's proprietary AI engine not only predicts the likelihood of a product's success but also provides actionable insights to help improve products before launch. Cambri's AI models are 2-3 times more accurate than traditional methods, enabling its customers to regularly achieve over 80% prediction accuracy for product launch success - contributing to Cambri's 146% year-over-year ARR growth.

Billy Fletcher, Global Director of Human Insights for Emerging Categories, Coca-Cola: "Cambri really excels at providing timely and innovative research solutions across the innovation cycle. They've really helped us increase speed to deep and very actionable insights and I'm looking forward to continuing to grow our partnership. Everyone says you can only pick 2 from good, fast, and affordable…with Cambri, I get all 3."

Constanza Diaz, Investor, Octopus Ventures: "We're really excited about Cambri's potential to drive significant efficiency gains and successful product launches for a wide range of businesses. The pace of their growth, and strength of their international partnerships, are testament to the value being generated by their proprietary AI models. We're looking forward to seeing what they do next."

www.cambri.io

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