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Havas acquires omni-commerce firm Liquid to enhance ecommerce and retail media expertise
Liquid will be rebranded as Liquid Havas and join the organization under Havas Market.
[Free Webinar] E-commerce Evolution: The Future of Finance with Digital Payments in Africa
Join this insightful webinar focused on mastering cross-border payments in Africa's dynamic e-commerce landscape.
Klarna and PubMatic partner to boost advertiser access to high-intent shopper community
The partnership will allow advertisers to reach and engage with Klarna’s high-intent global audience of 150 million shoppers directly at the point of purchase.
Deliveroo partners with Rokt to expand retail media offerings
Deliveroo has been building its retail media network since launching its advertising platform in 2021, supporting its restaurant partners to reach more customers on the platform.
VML partners with CommerceIQ for unified AI-Intelligence platform
Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.
Coca‑Cola launches Happy Tears soda exclusively on TikTok
The limited-edition offering combines a timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach, drawing inspiration from the tears of joy brought on by small, everyday acts of kindness.
PubMatic appoints Peter Barry VP, addressability and commerce media for APAC region
Barry’s appointment sees him return to PubMatic’s Australia office, following a move to New York in 2021 as PubMatic’s Global VP Addressability and Commerce, where he spent two years.
BuzzFeed sells entertainment media brand Complex to ecommerce platform NTWRK for $108 million
In addition to the $108.6 million purchase price, the company received approximately $5.7 million related to the use of the company’s NY offices and severance.
Global e-commerce market to reach $ 47.7 trillion by 2030, report
Over the few years, E-commerce has promptly geared its popularity thanks to the ease and simplicity in changing the items and services throughout distinctive regions in the arena. There are 2.14 billion eCommerce shoppers out of around 8 billion people globally.
Omnicom announces closing of acquisition of Flywheel
Omnicom has announced it has closed the previously announced acquisition of Flywheel Digital, the digital commerce business of Ascential.
Robotics-as-a-Service startup Instock raises $3.2m funding to democratize automation of storage and retrieval systems
Instock, an innovator in customer fulfillment robotics, announced it raised $3.2 million in new funding, led by Amazon Industrial Innovation Fund, bringing Instock’s seed financing to a total of $6.2 million.
Shoppable unveils checkout API suite enhancing online advertising for agencies and brands
This turn-key solution is meant to reduce the difficulty, expense, labor, and time commitment for companies transitioning from third-party to first-party data.
Roku introduces Shopify checkout to TV streaming
Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV.
Birdseye raises $3 million in seed funding to revolutionize how brands and retailers target customers
Birdseye, a pioneering force in the retail and e-commerce artificial intelligence sector, has announced a seed investment of US$3 million from Drive Capital.
Almost two-thirds of global consumer spend predicted to be online within next decade
In the afterglow of a post-pandemic world, the future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.
Uber company Drizly debuts new marketing campaign
"What's It Gonna Be?" nods to Drizly's growing emphasis on helping consumers find and buy the right drinks for any moment, whether it's selecting a gift for that someone special, discovering new drinks for an upcoming soiree, or shopping everyday favorites for a casual night at home.
Omnicom buys e-commerce firm Flywheel Digital for $835 million
Flywheel's services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such as Amazon, Walmart, and Alibaba.
e-Commerce poised to capture 41% of global retail sales by 2027, BCG reports
After tremendous acceleration throughout the pandemic, many retail and consumer packaged goods (CPG) companies faced a marked slowdown of online sales growth in 2022.
Omnicom acquires digital commerce powerhouse Flywheel
Omnicom, a global marketing and corporate communications company, has acquired Flywheel Digital, the digital commerce business of Ascential, for a net cash purchase price of approximately $835 million.
Camping World partners with Instacart to power same-day delivery services
Camping World, one of world's largest recreational vehicle dealer, and Instacart, the grocery technology company in North America, announced a new partnership to launch same-day delivery from more than 185 Camping World stores nationwide via the Instacart App and website.
Amazon Web Services announces new offerings to accelerate generative AI innovation
The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).
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