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Grocery TV, an in-store retail media platform, has announced its partnership with Hy-Vee, a nationally recognized supermarket chain known for its high-quality stores, offerings, and exceptional customer service.

Once a medium primarily used for brand awareness and local promotion, outdoor advertising has evolved into a dynamic and targeted channel that engages audiences in real-time.

This collaboration expanded partnership will leverage PubMatic’s leading Sell-Side Platform (SSP) capabilities to enhance onsite monetization while using Western Union’s rich first-party data for offsite audience extension via Convert.

This solution enables premium publishers to capitalize on retail media budgets, leveraging Perion's retail media technology capabilities.

With digital grocery shopping in the United States projected to surpass $200 billion for the first time in 2024.

Through the partnership, Just Eat Takeaway.com will launch a retail media offering on the order confirmation page across all of its portfolio brands' sites for the first time.

In recent years, retail media has emerged as one of the fastest-growing segments of digital advertising.

Smarter Media is a solution that comprises several Salesforce products: Media Cloud, Sales Cloud and Marketing Cloud Engagement.

The report shares the predictions of experts across Kantar, backed by extensive attitudinal and behavioural data and offers critical insights for marketers as they navigate a rapidly changing landscape characterised by social and demographic upheavals, regulatory and legislative changes and unbridled technology advances.

With interactive ad formats, enhanced targeting capabilities, and closed-loop measurement, these brands can now get more from their advertising efforts

The report details how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into what dentsu defines as the "Algorithmic Era of Media."

Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical store has seen a significant ramp-up this year.

The new partnership is providing advertisers with access to a broad range of commerce data and inventory and facilitating more precise targeting for commerce media campaigns via PubMatic’s Convert platform.

Vibenomics, a Mood Media Company, has partnered with Yahoo DSP to expand its programmatic retail media offerings in-store.

The INEO and EIUM agreement, covers all of the existing INEO digital signage deployments in the Canadian market.

Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical store has seen a significant ramp-up this year.

Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo's monetization technology to Microsoft Advertising's retailer clients, creating an even more unified retail media ecosystem.

JTV,  the jewelry retailer, broadcast network and e-Commerce platform, announced the launch of its new jewelry line, Bella Luce Italia collection, showcasing a stunning array of Italian-made designs.

The research found that retail websites are approximately 50% more effective at driving a response from shoppers than social media.

This innovative solution empowers retailers, publishers and creators to seamlessly tap into retail media, the fastest-growing advertising channel in the history of the internet – with no development required.

Retail media is experiencing exponential growth, with many retailers creating their own networks as an added revenue channel and brands increasing spending due to strong opportunities and ROI.