Marketing Report
JTV launches new jewelry line to showcase Italian-made designs

JTV launches new jewelry line to showcase Italian-made designs

JTV,  the jewelry retailer, broadcast network and e-Commerce platform, announced the launch of its new jewelry line, Bella Luce Italia collection, showcasing a stunning array of Italian-made designs.

The Bella Luce Italia collection features extensive selection of earrings, bracelets, rings, chains, and pendants. Each piece is expertly crafted in polished 18k gold over sterling silver or rhodium over sterling silver, ensuring high-quality and elegance. Many of the new designs incorporate the iconic Bella Luce jewels, adding a refined touch to any jewelry lover's wardrobe.

Kris Kulesza, Chief Merchandising Officer, JTV: "Our beloved Bella Luce collections are renowned for enhancing any look at an affordable price point, and we are proud to uphold that commitment to our JTV customers with the introduction of Bella Luce Italia. Every item in this collection offers a unique style and can be worn as a standout statement piece or mixed seamlessly with designs from your existing jewelry collection."