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Clear Channel Outdoor and BBBSA launch digital out-of-home media campaign on youth mentorship
'Game Changers' provides a platform for diverse groups of influential voices to share their experiences and expertise on the power of mentorship and further impact young people and their communities.
Global OOH company Billups acquires Belgian agency Outsight
This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October.
K&R Solutions Group launches the first-ever biodegradable tension fabric for OOH advertising
The biodegradable tension fabric is in stock and will be used for printed airport advertising throughout the USA and Caribbean in 2024.
Polish Organization of Advertisers launched
The Polish Organization of Advertisers (Polska Organizacja Reklamodawców - POR) has been officially launched in November with the support of WFA, creating a new and powerful voice for the interests of brand marketers in Poland and central Europe.
Adtech company Perion acquires Hivestack for $100 million
Hivestack’s platform is used by many of the world's largest brands, agencies, media owners, and partners including Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, GroupM, dentsu, The Trade Desk, Xandr, Clear Channel, Lamar, Stroër, and many more.
Media tech firm Quotient launches digital out-of-home platform for retailers
Quotient, a digital promotions and media technology company, has announced the launch of its white-label digital out-of-home (DOOH) offering, a platform that empowers retailers across all channels and sizes to directly access and sell DOOH as a complement to their retail media offerings.
Adomni partners with TikTok to extend the platform's advertising ‘out of phone’
This strategic collaboration enables brands on TikTok to amplify their content on unique real-world screen types, including large format LED screens, digital urban panels, shopping mall and gym screens, as well as dozens of other formats.
Global ad spend to reach $752.8 billion in 2024, Dentsu forecasts
Digital is also expected to follow an upward trajectory to reach $442.6 billion in 2024, representing 58.8% of global advertising spend.
Hivestack launches an industry platform for curated deals in DOOH
Hivestack Curate provides a unique opportunity that puts buyers in the driver's seat to create tailored, transparent, customized deals.
Global outdoor advertising market to reach $38.9 billion in 2032, report
The rise of location-based technologies and contextual advertising presents an opportunity for outdoor advertisers to deliver more relevant and targeted messages.
StackAdapt strengthens DOOH capabilities through new partnership with Place Exchange
StackAdapt, the self-serve programmatic advertising platform, has announced a partnership with Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory.
World Out of Home Organization signs up Citix as its 200th member
The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier.
Quotient launches new brand safety capability to maximize DOOH campaign targeting
This new feature gives brands trust and transparency regarding the execution of their DOOH advertising to improve the effectiveness of their campaigns.
World Out of Home Organization signs up 11 new members from across the world
Following a highly successful World Congress in Lisbon, The World Out of Home Organization has extended its reach within the global industry by signing up a further 11 new members from Europe, the United States, Asia and the Middle East.
[Marketing Week] Bob Koigi: The battle of brands
Brands have been on a spending spree investing in novel solutions, offerings and strategic partnerships that are seeing them grow their global foothold, win more customers and outsmart each other.
Grupo IMU appoints Hivestack as its first supply side platform for programmatic digital out of home in Mexico
Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH landscape for the first time.
WOO Global Congress to focus on sustainability
WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject in Lisbon on the second day of Congress.
Hivestack and Clear Channel partner for programmatic digital out of home (DOOH) in Italy
In Italy alone, Clear Channel owns 800 digital screens of which over 500 are stationed across the popular cities of Rome, Milan, Naples, Florence, Vicenza, Padua, Verona, Brescia and Genoa.
World Out of Home Organization signs up ten new members from three continents
The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.
Gen Z expects advertising to be purpose-driven, unobtrusive and entertaining, study
The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.
Over two-thirds of shoppers notice OOH ads enroute to retailers, study
Highlighting OOH's ability to influence buying behavior, the research shows 42 percent of consumers reporting that OOH ads directly impact their in-person shopping decisions
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