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The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync.

Having been launched in the middle of Dry January—a time when many (45%) pledge to abstain from alcohol, though fewer (15%) see it through—"Sober Chic" aims to elevate the concept beyond a temporary resolution.

With growing pressure from both consumers and regulators to adopt greener practices, businesses are turning to innovative digital tools, data analytics, and energy-efficient solutions to minimize their ecological footprint.

The scope of the work will encompass influencer and social media management. In terms of influencer management, Joybyte will handle everything from influencer curation to seamless content execution, tailored creative, transparent reporting, and strategies backed by real-time insights.

This significant appointment follows a full year of outstanding service from SAMY Alliance as L’Oréal’s influencer marketing partner in Iberia, as well as work by the agency in other territories such as the UK, the US or regional HQ.

As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.

Influencer marketing has undergone a major transformation over the past decade, evolving from a niche marketing strategy to one of the most prominent tools in the digital marketing space.

Already a leader in social storytelling, Channel 4’s partnership with The Cast will bring together the work of teams across Marketing, 4Studio, Commissioning, 4Creative, Content Communications and Channel 4 Sales.

Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program.

Publicis Groupe has entered into a definitive agreement to acquire BR Media Group, Latin America’s influencer marketing and content company, with a network of over 500,000 creators including 80% of the region’s leading influencers. 

The marketing, advertising, creative, communications and media industries are on the verge of a crucial evolution in 2025 with technological advances, shifting consumer behaviors, and a new wave of creative experimentation redefining how brands will interact with audiences.

Dentsu Influence enhances dentsu’s existing influencer marketing capabilities globally. It offers brands a full-funnel, impact-driven influencer marketing solution for today’s digital landscape.

In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure travellers alike.

The new partnership will see We Are Social working closely with the online marketplace to elevate the brand’s social presence across TikTok and Instagram.

This collaboration marks a pivotal step in helping communication and marketing teams elevate their executives' voices across the world's largest professional platform.

In today's highly competitive business landscape, brand reputation has emerged as a key factor influencing not only customer engagement but also financial performance, particularly in the B2B sector.

With Walmart Connect’s data and reach, Obviously identifies top-performing influencer content and amplifies it through precision-targeted ads that engage shoppers at key moments.

The company has announced the launch of an additional stable of products and services to empower content creators and reshape the digital marketing landscape.

Healthcare communications agency Havas Lynx, announced the launch of a new global healthcare influencer offering that leverages the power of influencers to drive health outcomes and behaviour change.

Dulcedo Group (Dulcedo), a talent management agency headquartered in Montreal, announced the successful acquisition of Node App, an AI-powered influencer marketing platform.

Influencer ID combines the network’s deep healthcare expertise and winning customer engagement strategy and approaches, including social media.