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This partnership marks a big step in FUSIAN's plans to expand to new markets and connect with new audiences through compelling storytelling and omnichannel campaigns.

The influencer marketing platform market continues evolving as social media channels demonstrate varying engagement dynamics.

Marketing in 2025 is anything but static. Based on publications in Marketing Report since January this year, a clear pattern emerges.

TSA, which is part of the independent creative agency Five by Five, will be facilitating and managing its influencer and social media services, from strategy and creative through to always on delivery

This collaboration marks a significant step in Nescafé's brand-building strategy to reach a broader and younger audience, bringing coffee into the realm of digital storytelling.

Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe’s global Influencer offering worldwide. 

We Are Social has been appointed by international snacking giant, pladis, to handle the social media and influencer management for its McVitie’s brand across Germany, Switzerland, Italy and Sweden.

Pepsi has announced its new roster of unstoppable female global ambassadors who are redefining the game ahead of an unmissable summer of football.

The influencer-driven activity will work to encourage the use of Royal Mail’s Out of Home (OOH) parcel services, including lockers, postboxes, and Collect+ stores.

They will be responsible for developing an influencer strategy for the total Jack Daniel’s trademark in the UK, which includes Tennessee Whiskey, Flavours (Apple, Honey and Fire), and the Super Premium portfolio

SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire the multi-award-winning global influencer marketing agency The Fifth from News UK.

The innovative payment solution Wero, crafted in collaboration with leading European banks and payment service providers, is set to build new standards for payments in Europe.

The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync.

Having been launched in the middle of Dry January—a time when many (45%) pledge to abstain from alcohol, though fewer (15%) see it through—"Sober Chic" aims to elevate the concept beyond a temporary resolution.

With growing pressure from both consumers and regulators to adopt greener practices, businesses are turning to innovative digital tools, data analytics, and energy-efficient solutions to minimize their ecological footprint.

The scope of the work will encompass influencer and social media management. In terms of influencer management, Joybyte will handle everything from influencer curation to seamless content execution, tailored creative, transparent reporting, and strategies backed by real-time insights.

This significant appointment follows a full year of outstanding service from SAMY Alliance as L’Oréal’s influencer marketing partner in Iberia, as well as work by the agency in other territories such as the UK, the US or regional HQ.

As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.

Influencer marketing has undergone a major transformation over the past decade, evolving from a niche marketing strategy to one of the most prominent tools in the digital marketing space.

Already a leader in social storytelling, Channel 4’s partnership with The Cast will bring together the work of teams across Marketing, 4Studio, Commissioning, 4Creative, Content Communications and Channel 4 Sales.

Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program.