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WFA launches Planet Pledge for marketers

23-04-2021 | 13:36:00
The initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change, encourage efforts across the wider marketing industry and help consumers act more sustainably.

IKEA partners with MUD Jeans to develop sofa covers from recycled jeans

23-04-2021 | 13:31:26
The new KLIPPAN sofa cover is a limited collection which will be sold in 9 European markets.

Heineken unveils 2030 Brew a Better World ambitions

23-04-2021 | 13:20:00
Heineken has announced its 2030 Brew a Better World programme, a new set of ambitious commitments aimed at driving a positive impact on the environment, social sustainability and the responsible consumption of alcohol.

WPP taps media in its net zero commitment

22-04-2021 | 13:21:32
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.

Procter & Gamble launches campaign, film on sustainability

22-04-2021 | 13:17:48
P&G is launching a new campaign, including a short film It’s Our Home to share how small actions at home can make a world of difference for the planet.

Brands should prioritize inclusivity when targeting people with disabilities, study

22-04-2021 | 13:14:00
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.

Amazon becomes Europe’s largest corporate buyer of renewable energy

20-04-2021 | 11:43:07
The company now has 206 renewable energy projects globally, including 71 utility-scale wind and solar projects and 135 solar rooftops on facilities and stores worldwide.

[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects

19-04-2021 | 13:36:00
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.

Apple launches $200 million Restore Fund to accelerate natural solutions to climate change

16-04-2021 | 14:20:53
Launched with Conservation International and Goldman Sachs, Apple’s $200 million fund aims to remove at least 1 million metric tons of carbon dioxide annually from the atmosphere.

Dept becomes climate neutral certified

16-04-2021 | 14:16:53
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.

TBD Media releases newest entry in its 50 Sustainability and Climate Leaders campaign

15-04-2021 | 10:26:00
TBD Media Group is delighted to be releasing the newest entry in its trailblazing 50 Sustainability and Climate Leaders campaign; drawing attention to the companies and leaders working to ensure a sustainable future.

Heineken targets to be carbon neutral in production by 2030 and full value chain by 2040

15-04-2021 | 10:03:37
From barley to bar, Heineken has focused on concrete actions to reduce its carbon footprint, working closely with customers, consumers and suppliers.

Total begins producing sustainable aviation fuel in France

15-04-2021 | 09:49:34
Total has begun producing sustainable aviation fuel (SAF) at its La Mède biorefinery in southern France and its Oudalle facility near Le Havre. The biojet fuel, made from used cooking oil, will be delivered to French airports starting in April 2021.

Group M unveils framework to guide responsible media buying

08-04-2021 | 15:17:51
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.

WFA launches guide to diversity and representation throughout the creative process

07-04-2021 | 12:04:22
World Federation of Advertisers, WFA,  has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.

Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV

02-04-2021 | 13:44:51
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.

Carlsberg joins PEFerence consortium on sustainable beer production

01-04-2021 | 15:28:13
Carlsberg has joined the PEFerence consortium as a partner in the development of the biobased PEF material.

TikTok joins the Coalition to End Wildlife Trafficking Online

30-03-2021 | 12:15:37
TikTok Community Guidelines spells out that any content that depicts or promotes the poaching or illegal trade of wildlife is not allowed on its platform and will be removed when identified.

Sandra Sims-Williams appointed Nielsen’s Chief Diversity Officer

26-03-2021 | 13:40:31
She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019.

Deutsche Post to invest €7 billion in climate-neutral logistics by 2030

25-03-2021 | 14:03:37
The Group has announced it is investing a total of 7 billion euros (Opex and Capex) over the next ten years in measures to reduce its CO2 emissions.

Ballard orders for modules to power Scotland's first fuel cell-powered train

23-03-2021 | 14:32:07
Ballard Power Systems announced a purchase order from Arcola Energy, for Ballard FCmoveTM-HD fuel cell modules to power a passenger train planned for demonstration during COP26.


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