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Procter & Gamble launches campaign, film on sustainability
P&G is launching a new campaign, including a short film It’s Our Home to share how small actions at home can make a world of difference for the planet.
Brands should prioritize inclusivity when targeting people with disabilities, study
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.
Amazon becomes Europe’s largest corporate buyer of renewable energy
The company now has 206 renewable energy projects globally, including 71 utility-scale wind and solar projects and 135 solar rooftops on facilities and stores worldwide.
[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
Apple launches $200 million Restore Fund to accelerate natural solutions to climate change
Launched with Conservation International and Goldman Sachs, Apple’s $200 million fund aims to remove at least 1 million metric tons of carbon dioxide annually from the atmosphere.
Dept becomes climate neutral certified
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.
TBD Media releases newest entry in its 50 Sustainability and Climate Leaders campaign
TBD Media Group is delighted to be releasing the newest entry in its trailblazing 50 Sustainability and Climate Leaders campaign; drawing attention to the companies and leaders working to ensure a sustainable future.
Heineken targets to be carbon neutral in production by 2030 and full value chain by 2040
From barley to bar, Heineken has focused on concrete actions to reduce its carbon footprint, working closely with customers, consumers and suppliers.
Total begins producing sustainable aviation fuel in France
Total has begun producing sustainable aviation fuel (SAF) at its La Mède biorefinery in southern France and its Oudalle facility near Le Havre. The biojet fuel, made from used cooking oil, will be delivered to French airports starting in April 2021.
Group M unveils framework to guide responsible media buying
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
WFA launches guide to diversity and representation throughout the creative process
World Federation of Advertisers, WFA, has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
Carlsberg joins PEFerence consortium on sustainable beer production
Carlsberg has joined the PEFerence consortium as a partner in the development of the biobased PEF material.
TikTok joins the Coalition to End Wildlife Trafficking Online
TikTok Community Guidelines spells out that any content that depicts or promotes the poaching or illegal trade of wildlife is not allowed on its platform and will be removed when identified.
Sandra Sims-Williams appointed Nielsen’s Chief Diversity Officer
She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019.
Deutsche Post to invest €7 billion in climate-neutral logistics by 2030
The Group has announced it is investing a total of 7 billion euros (Opex and Capex) over the next ten years in measures to reduce its CO2 emissions.
Ballard orders for modules to power Scotland's first fuel cell-powered train
Ballard Power Systems announced a purchase order from Arcola Energy, for Ballard FCmoveTM-HD fuel cell modules to power a passenger train planned for demonstration during COP26.
Coca-Cola unveils 2030 water security strategy
The Coca-Cola Company has announced a holistic strategy to achieve water security for its business, communities and nature everywhere the company operates, sources agricultural ingredients for its beverages and touches people’s lives by 2030.
World Woman Foundation and Hootsuite releases Digital Gender Diversity Impact Report 2021
World Woman Foundation has released the Digital Gender Diversity Impact Report in partnership with Hootsuite, Georgetown University’s Business for Impact, and VMLY&R Commerce.
Havas Group awarded ISO certification for commitment to reduce environmental footprint
Havas Group has obtained ISO 14001 certification for 32 of its entities based in France.
Heineken partners with Glass Futures, Enric to produce low carbon glass bottles
Heineken has partnered with a not-for-profit research technology organization, Glass Futures and its supplier Encirc to create sustainable low carbon glass bottles by developing technology and improving processes across manufacturing and the supply chain.
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