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Hearst Magazines has announced the acquisition of MotorTrend Group, a Warner Bros. Discovery business, comprised of MotorTrend and a diversified portfolio of automotive digital, direct-to-consumer, social, print and live-event brands.

This move will provide GroupM clients with direct and advantaged access to PubMatic’s high-quality publisher inventory.

DEPT will leverage its 50/50 focus on tech and marketing services to deliver solutions in brand and media, customer experience, and technology & data.

 Independent integrated agency, Trouble Maker Group, announces that it has acquired branded entertainment production studio, ‘The Outfit’ as part of its ongoing strategy to provide entertainment-led content to brands.

After seven years as CEO, Mike Federle is stepping down at the end of the year and will continue to serve as a strategic advisor to the Forbes leadership team and Board.

This week, Omnicom and The Interpublic Group of Companies, Inc. (IPG) have announced a merger, forming the largest advertising and marketing outfit in the world.

This new agency underscores Horizon Media's evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections.

Apple has launched three new live global radio stations on Apple Music. Music fans around the world can now tune in to Apple Música Uno, Apple Music Club, and Apple Music Chill.

Brave Bison, the media, marketing and technology company, has announced that it has agreed to acquire the entire issued share capital of global sports marketing business Engage Digital Partners in a deal totalling £11 million.

AiAdvertising has been contracted to identify and create target audience segments by using data-driven insights.

Once a medium primarily used for brand awareness and local promotion, outdoor advertising has evolved into a dynamic and targeted channel that engages audiences in real-time.

With a better understanding of TikTok’s unique contribution to audience reach, buyers can build more effective media plans , connect with the right audience, and improve return on media investment.

Bountiful Cow will be tasked with driving brand growth by maximising audience engagement, and implementing disruptive, cut-through communications that deliver a “relative advantage” against category competitors.

This solution enables premium publishers to capitalize on retail media budgets, leveraging Perion's retail media technology capabilities.

Integral Ad Science, IAS, a global media measurement and optimization platform, has announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards.

This strategic partnership enables EX.CO to measure carbon emissions generated across its platform and offer curated packages that allow advertisers to reduce carbon emissions and media waste without impacting ad performance or spend.

Storck will harness HMN UK’s suite of data, technology, and analytics tools to reach these audiences, including its engagement solution, Converged.

Over 350 media agency executives attended the high-energy event, which unveiled Sky Media’s new brand positioning: Connections Mean Everything, alongside a suite of exciting products and partnerships.

Sky and Amazon have announced a new extension of their long-term collaboration that will see Prime Video continue to be available on Sky devices.

This new collaboration is underpinned by Disney’s award-winning Clean Room technology and proprietary BridgeID, along with Viant’s Household ID.

As we head to 2025, artificial intelligence (AI) is set to be at the forefront of marketing innovation.