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The forecast underlines the rapid growth of the sector as more retailers and brands embrace first-party data-driven advertising.

Retail Media has rapidly emerged as one of the fastest-growing channels in advertising. As consumer behavior becomes more omnichannel, brands must rethink how they activate media across a fragmented landscape.

By combining Mirakl's extensive ecosystem of brands and third-party sellers with Criteo's retail media supply and ad-serving technology, this collaboration empowers retailers to unlock new revenue streams at scale through AI-automated and efficient campaign execution.

The result is a unified, scalable workflow that simplifies retail media execution—whether using Adhese, Google Ad Manager, FreeWheel, or other delivery channels.

The new collaboration aims to connect Pinterest users with the products they love, in the exact moment they're planning to use them, whether they're meal-prepping for the week, planning a backyard movie night, or redecorating an office.

Button, the creator commerce and retail media platform has announced its newest innovation, "Creator Media," in partnership with leading creator companies.

Global marketing group dentsu has announced the integration of retail eye tracking data into its media planning tool, marking a pivotal shift in how brands engage with consumers.

In particular, Retail Media Networks (RMNs) and Connected TV (CTV) have emerged as two of the most critical platforms for modern marketers.

Moving forward, OMG will serve as a key strategic beta partner, collaborating with Nectar360 to provide testing and feedback, helping shape the future direction of the company’s product roadmap and retail media capabilities.

The report, which surveyed leading global marketers, identified three trends in advertising, providing crucial insights to deal with an uncertain and constantly changing marketplace.

MidOcean Partners (MidOcean), a New York-based alternative asset manager, has acquired GSTV, a retail media and digital video advertising network.

Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year.

Through this partnership, Flipkart’s game-changing retail technology solutions will complement dentsu’s integrated media, data, and creative ecosystem and help retailers across a spectrum of data maturity stages to nurture and build their proprietary retail media network strategies in seven markets.

This integration comes at a pivotal time as retailers seek to maximize the value of their retail media networks.

By integrating Zitcha’s platform with StackAdapt’s advanced programmatic capabilities, brands can now easily access, scale, and optimize their retail media campaigns across key regions including North America, Europe, and Asia-Pacific.

Through the partnership, Giant Eagle will leverage Grocery TV's end-to-end platform to scale its Leap retail media network by activating rich, relevant content on in-store televisions in nearly 200 supermarkets across its five-state region.

By integrating Channel Bakers’ specialized expertise into Havas Market’s robust performance practice, this addition enhances Havas’ capability to seamlessly converge creativity, media, and commerce technology into one powerful offering.

Featuring comedian and social media icon Celeste Barber, famous for parodying influencers, the ‘for real’ campaign challenges unreal eating trends and misinformation perpetuated on social media.

Sony Electronics, a player in technology and entertainment, and Media RED, under the leadership of entrepreneur Tom Leach, are creatively reshaping in-store retail media advertising.

The marketing, advertising, creative, communications and media industries are on the verge of a crucial evolution in 2025 with technological advances, shifting consumer behaviors, and a new wave of creative experimentation redefining how brands will interact with audiences.

Through the partnership, dentsu can deliver personalized experiences powered by its unique Merkury identity backbone of 268MM consumers across The Trade Desk platform.