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Lipton Hard Iced Tea unites boomers and millennials with 'don’t retire the party' campaign
At the heart of the campaign is a high-energy L.A. bash hosted by the viral 55+ influencer collective Retirement House—AKA the O.G.s of going out—alongside millennial content creator Cruz Corral.
Grey launches Circle K’s first global campaign following AOR appointment
This new platform is rooted in a simple but powerful insight: small, positive moments have the power to transform your mood.
Warehouse solutions brand Dehnco goes bold with art-inspired digital campaign
Made in collaboration with agency-of-record Hot Lava, the unique work integrates ancient artistry in an unexpected way to emphasize the real inspiration behind Dehnco’s product design: actual humans.
The Times and Sunday Times launch campaign celebrating 240 years of trusted journalism
In an era of unprecedented change, where misinformation is rampant, The Times and Sunday Times have launched a new campaign that underscores their legacy of trusted journalism.
PUMA unveils official Premier League match ball for 2025/26 season
The new PUMA and Premier League partnership kicks off with the ‘Have a Ball’ campaign celebrating the pure joy and exhilaration of having the ball at your feet.
CELSIUS launches ‘LIVE.FIT.GO.’ campaign to disrupt energy drink norms
This isn’t just another marketing campaign; it’s redefining how we think about fueling people’s lives.
Coca-Cola encourages Gen Z to disconnect and reconnect in new global campaign
“Enjoy the moment with a Coca Cola” inspires fans to put down their phones, tune out the noise and transform ordinary moments into extraordinary memories with an ice-cold Coke.
DStv named Most Admired African Media Brand 2025 by Africa's Best Brands 2025 rankings
DStv has been recognised as the #1 Most Admired African Media Brand in the Brand Africa 100 | Africa's Best Brands 2025 rankings.
Generali breaks insurance marketing norms with 'here. now.' global campaign
Here. Now., developed by VML, breaks from traditional insurance marketing that focuses on distant future scenarios, instead acknowledging that the future is built in the present.
Lexus reimagines modern luxury with emotion-driven campaign
For 2025, Lexus is rewriting the script and unveiling the next chapter of a story as captivating as the brand itself, The Standard of Amazing.
Telekom prints real hate comments on toilet paper in daring anti-hate campaign
To tackle hate at its source, Telekom used social listening tools to track more than 200 hateful keywords and slurs in real time.
McAfee unveils new awareness campaign against rising threat of AI scams
The campaign blends thumb-stopping digital ads that use AI to spark conversation about what’s real and fake online with Scam Stories.
F.C. Como Women launch jersey campaign to spotlight life after sports for female athletes
In partnership with the renowned international agency LePub, a unique and innovative jersey has been created, featuring Alia Guagni’s professional résumé integrated into its fabric.
F&F turns real-life blunders into fashion statements in new campaign
BBH were looking to move away from the category tropes that style gave people confidence to better reflect the realities of life for their consumers.
Confused.com Campaign from Leo Burnett uses ballooning bodies to show insurance relief
The campaign is fronted by a 30” hero film titled Wife. The spot opens with Helen, who has just saved money on her insurance.
Hitachi taps Colossus for global campaign bridging industrial heritage and digital future
Colossus has unveiled a new global campaign for Hitachi Digital Services, marking the debut of the brand’s unified identity with a bold promise: to fuse the company’s legacy in physical infrastructure with its quietly powerful footprint in digital technology.
Lingokids debuts campaign to challenge parental guilt over screen time
The campaign film highlights the invisible weight of parental guilt that over 74% of American parents feel when it comes to their child’s screen time and encourages open dialogue on the topic, which affects most parents, but is not frequently discussed (less than 10%).
Philips and Prusa empower consumers through repairable design with new campaign Fixables
By giving consumers open access to 3D-printable files for select Philips Personal Health accessories, it aims to strengthen the brand’s circular model, enabling people to maintain products without compromising on quality.
Carlsberg rolls out ‘miracle can’ starring Liverpool legends to commemorate 2005 final
The Miracle Can’s striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago.
Cheil Spain and Samsung Use AI to tackle early Alzheimer crisis
With ‘The Mind Guardian’ they present an innovative application based on artificial intelligence that, through gamification, performs a memory self-assessment test for large-scale screening of signs of cognitive impairment, a common symptom in the early stages of diseases such as Alzheimer’s.
New Aruba Tourism Authority campaign urges travelers to give, not just take
To support this shift, Deep Focus set out to establish this relationship through storytelling and purposeful marketing, crafting a campaign around a simple but powerful idea: one must give to receive.
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