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Samsung unveils world’s first Dual UHD gaming monitor

25-08-2023 | 11:10:42
The gaming monitors are on display at Gamescom 2023 — the world’s largest event for computer and video games, held from August 23 to 27 in Cologne, Germany — and the Odyssey Neo G9 57″ can now be pre-ordered globally.

Loop Media announces new entertainment channels for superior customer experience

25-08-2023 | 11:07:55
Loop Media, Inc. has announced it has added Def Jam’s 50th Anniversary Channel, the Pink Channel, the Chill Channel, Young Hollywood and Waypoint TV’s Hunt and Fish Channels to its multi-genre premium content offering on Loop TV.

Yahoo acquires Commonstock to expand community, deepen insights for Yahoo finance users

25-08-2023 | 11:00:20
The acquisition advances the power of community for Yahoo Finance and accelerates the brand’s strategy to deliver unparalleled retail investing resources, solutions and experiences to investors of all skill sets and levels.

​ Quotient launches new brand safety capability to maximize DOOH campaign targeting

25-08-2023 | 10:55:10
This new feature gives brands trust and transparency regarding the execution of their DOOH advertising to improve the effectiveness of their campaigns.

LoopMe joins the Network Advertising Initiative

24-08-2023 | 11:49:22
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced that it has joined the Network Advertising Initiative (NAI), the self-regulatory association comprised exclusively of third-party digital advertising companies.

Virgin Media unveils new FAST channels powered by Amagi and 24i

24-08-2023 | 11:44:41
An initial selection of 14 channels have been rolled-out to Virgin Media's V6, TV 360, and Stream set-top boxes (STBs), allowing customers to instantly access an extended range of attractive content monetized through advertising.

Mediahuis subsidiary Mather acquires AI-powered solution provider Sophi

24-08-2023 | 09:07:04
Mather Economics (Mather), a global player in strategic advisory for subscriber yield management, digital product pricing, and content analytics, has acquired Sophi, Inc. (Sophi), who provides AI-powered automation and optimization technology for the modern newsroom. 

Körber Pharma appoints Wunderman Thompson to lead its global marketing communications

24-08-2023 | 09:02:00
Global pharmaceutical technology expert and B2B producer, Körber Pharma, has appointed Wunderman Thompson to lead their global marketing communications after a multi-stage pitch process.

Titan Channel Partners with TVCoins to transform the combat sports streaming experience

23-08-2023 | 15:17:37
Titan Channel is introducing the Titan Channel+ app. Developed by white-label streaming platform provider, TVCoins, the app leverages FAST (Free Ad-Supported TV) and AVOD (Advertising-Based Video on Demand) models.

AffinityX integrates with Advisr offering marketers a complete workflow solution

23-08-2023 | 15:13:01
AffinityX has announced significant advancements in advertising solutions by successfully integrating with Advisr, a technology platform that empowers sales teams to create custom recommendations for advertisers based on their business goals.

Direct Digital Holdings partners with Beeswax to expand access to multicultural CTV ad inventory

23-08-2023 | 09:57:17
The partnership and its accompanying capabilities are noteworthy as they provide a much needed and timely solve for many of the issues that marketers and agencies are facing today, including a dynamic, complex and fragmented TV ad ecosystem and a consumer landscape that is becoming increasingly more multicultural and diverse.

Pinterest and InMarket partner for enhanced real-world advertising measurement

22-08-2023 | 15:58:46
Pinterest will leverage InMarket's award-winning Lift Conversion Index (LCI) measurement solution to help advertisers maximize the effectiveness of their advertising on the platform.

Deepdub and OOONA collaborate to expand AI-based dubbing solutions to entertainment and media clients

22-08-2023 | 15:55:04
Through this partnership, OOONA will implement a process for connecting their clients to Deepdub's services.

LegitScript Certification enables advertising for healthcare businesses on LinkedIn

22-08-2023 | 15:40:49
LegitScript, a player in merchant and product certification and monitoring in the e-commerce and payment sectors, is now certifying healthcare-related businesses that want to advertise on LinkedIn.

GroupM introduces new protections against made for advertising domains

22-08-2023 | 09:41:31
GroupM, WPP’s media investment group, has announced the introduction of new protections against Made For Advertising (MFA) websites and domains.

Instagram unveils new ways to create with music and collaborate with friends

22-08-2023 | 09:38:44
Instagram has introduced a new music feature that enables users to add a song as a soundtrack to their photo carousel posts to show off their musical taste and is expanding its collaborative publishing feature.

Global Artificial Intelligence in social media market to reach $5.6 billion by 2028, report

22-08-2023 | 09:33:34
Social media has morphed into a goldmine of customer intelligence data, catalyzing the demand for AI solutions capable of extracting valuable insights from this vast repository.

Fintech startup Paysend launches advertising campaign in the US

22-08-2023 | 09:26:54
 The comprehensive campaign will target the 60m Hispanic community living in the United States who regularly send money to family across Latin America, representing the largest money transfer corridor in the world.

Roku and Instacart partner to pair TV streaming and online grocery delivery for marketers

21-08-2023 | 08:34:00
Roku has announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey.

Brazil and Mexico outpace U.S in connected TV adoption rates, report

18-08-2023 | 13:52:00
Notably, both countries have outpaced the most mature Free Ad-supported Streaming TV (FAST) market globally, the U.S., which registered an 80.6% adoption rate.

New Amazon Web Services build programme helps early-stage startups get their ideas off the ground

18-08-2023 | 09:19:16
Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company has announced the launch of AWS Build, a new global programme designed to support entrepreneurs early in their cloud journey to build, refine, and launch their innovative applications.

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