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Growth in the historic period resulted from strong economic growth in emerging markets, rise of globalization, rising penetration of e-commerce, rising advertisement expenditure and rapid development in technology.

Measured, the spend optimization platform for DTC advertisers, has released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry.

Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors MediaSense.

Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications.

Users remain most satisfied with search engines and information despite a 1.3% dip to 75.

To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing.

Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.

Matterkind, IPG’s activation intelligence company, has debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.

The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.

The increasing mobile usage in emerging countries, rising awareness regarding esports, and increasing popularity of video games are expected to fuel the market growth during the forecast period.

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.

Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.

IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.

The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’. 

When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time

The research shows that the pandemic has impacted marketers’ confidence when working on international projects, with nearly half (48%) now finding it more difficult.

As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.

As smartphones and internet technologies become increasingly accessible in Africa, the continent has become a lucrative market for the eCommerce industry. According to the numbers presented by StockApps.com, the African eCommerce market will reach annual revenue of $46.1 billion by 2025.

Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.

The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.