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Taken together, the new forecasts represent a reduction of almost $90bn in growth potential for the global advertising market this year and next.

In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.

impact.com, the partnership management platform, in partnership with WARC, an international marketing intelligence company, has released an in-depth research report on the rapidly evolving brand-influencer dynamic.

Nearly every smartphone maker except Samsung and Apple is reporting lower shipments in Q2 even as consumers continue to splurge on pricey phones, per Ars Technica.

According to young people, the profession being well paid tops the lists of reasons why they would enter the industry (37%), with good career progression coming in second (33%). Working in a creative job is in third place (28%) whilst having a role that provides transferable skills comes in fourth (25%).

Growth in the historic period resulted from strong economic growth in emerging markets, supportive government initiatives, increased consumer preference and rising disposable income.

The audio advertising market was evaluated at $31.811 billion in 2020 and is projected to grow at a CAGR of 5.07% during the forecast period. This is according to a report by Research and Markets.

When done right, each ad type drives lower funnel metrics for brands and positively impacts long term branding.

As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.

The gaming computer market is poised to grow by $50.02 billion during 2022-2026, accelerating at a Compound Annual Growth Rate of 15.66% during the forecast period.

Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.

There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative AI.

A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.

Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.

The advertising services market size is expected to grow by $188.92 billion during 2021-2026 according to the latest market research report by Technavio.

That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.

In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.

Kantar and SINOMONITOR have jointly announce a new data sharing partnership, aimed at helping their respective clients better understand their growth markets.

The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with various shopping options to optimize the consumer shopping experience.

Amazon shrank its staff by 100,000 last quarter, joining the ranks of Netflix and Google in an industry-wide adjustment to reduced profits, heightened inflation, and unprecedented pandemic growth, per Bloomberg.

About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.