Advertising services market to reach $188 billion by 2026, report
The advertising services market size is expected to grow by $188.92 billion during 2021-2026 according to the latest market research report by Technavio.
35% of the market's growth will originate from APAC during the forecast period. The market for advertising services is rising mostly due to the increase in in-app advertising, although several factors could restrain this expansion, such as the increasing use of ad-blocking software.
APAC will account for 35% of market growth. The two biggest markets in APAC for advertising services are China and Japan.
The market in this region will grow more quickly than the markets in Europe and North America. The region's digital advertising services market has significant potential due to the increasing use of digital media, which will help the sector expand in APAC throughout the forecast period.
The growing competition in the advertising industry is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Some vendors are also adopting inorganic growth strategies such as M&As to remain competitive in the market.
