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Dutch cloud-based media MwareTV partners with Irdeto for advanced content protection
The partnership allows Irdeto Control, the widely recognised and market leading DRM solution, to be seamlessly integrated into MwareTV's IPTV/OTT distribution platform.
Vodafone Business and RingCentral bring flexible cloud communications solutions to organizations across Europe
Vodafone Business UC with RingCentral will be rolled out in the UK, Germany, Hong Kong, Italy, Portugal, Singapore, Spain, and Sweden.
Dept secures global Amazon Web Services partner status
Dept has secured a global Select Consulting Partnership with AWS (Amazon Web Services), establishing its position to help clients accelerate their journey onto the cloud.
Dentsu partners with Microsoft to launch Cloud Studio
Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.
[eMarketer] Visa’s new cloud-based payment solution opens up a world of acceptance opportunities
Visa is piloting a platform called the Visa Acceptance Cloud (VAC), which lets payment service providers embed transaction software into digital devices beyond standard payment terminals, according to a press release.
MediaMonks acquires salesforce platform Maverick Digital
Maverick Digital has merged with Media.Monks, a subsidiary of S4 Capital.
WPP acquires UK tech company Cloud Commerce Group
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
Omnicom's Credera acquires BrightGen to expand digital marketing consulting depth
Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc.
afriQloud and whitesky.cloud have put the foundation in place for a federated EMEA cloud infrastructure
In partnership with the European company whitesky.cloud, afriQloud has designed a completely new architecture for affordable and local cloud services.
Global cloud advertising market to reach $6.7 billion by 2026, report
Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes.
Havas Group acquires Italian cloud services agency Nohup
This partnership, led by Manfredi Calabrò who runs Havas CX Italy and is CEO of Havas Milan, marks a further step in the expansion of Havas Group’s expertise in customer experience and will be very beneficial to the whole European market.
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
GroupM adds Google Marketing cloud consulting firm Acceleration to its global offering
GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.
Nielsen launches solution to assist marketers maximize ROI
Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.
WPP and Microsoft launch cloud platform to boost creative content production
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their Ad investments
Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.
Media company Grupo Globo adopts Google Cloud in digital drive
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.
Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
Incentro has achieved the Google Cloud Partner “Work Transformation” Specialization, a development that gives any organisation looking to deploy collaboration solutions, the confidence that with Incentro, they are in experienced hands.
Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
Epsilon® and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
[Interview] Elizabeth Akinyi, Customer Success Manager, Incentro Africa
Elizabeth Akinyi is the Customer Success Manager at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.
Dept partners with Salesforce to develop quick-launch commerce solution for brands
International digital agency Dept has teamed up with Salesforce to develop a quick-launch commerce solution that enables brands to be up and running with a fully-functioning e-commerce site in a matter of weeks.