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The study focuses on individuals who Ipsos describes as early adopters shaping market direction and purchasing behavior.

Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, one of Southeast Asia’s leading influencer agencies, as the company strengthens its regional leadership in data-driven creator marketing.

The campaign centres on a cinematic film set to a cover of Avicii’s Hey Brother, with vocals by Bryan Adams, and explores the deep bond shared by drivers who live life on the road.

The program is led by public affairs strategist David Spady and focuses on using talk show hosts and podcasters as key voices for public engagement.

Created with Loud And Live Marketing, the campaign introduces Spanish-language content across media, retail and influencer channels, aiming to authentically engage Hispanic consumers nationwide.

Styled by Anthropologie’s head of styling, Kyla Flax, Mendes appears in romantic dresses paired with outerwear, structured pieces with bold patterns, and accessories that underline the brand’s approach to expressive dressing.

The campaign is based on the idea that the right pair of jeans can transform how people feel, positioning Primark as an accessible choice for stylish, quality denim.

SheaMoisture proclaims: Own every version of you, in its new "Yes, And" anthem video, the latest content piece in the rollout of the larger brand campaign

The campaign aims to establish a cult following among Gen Z consumers as Cheetos expands its presence in major UK retailers.

This partnership marks a big step in FUSIAN's plans to expand to new markets and connect with new audiences through compelling storytelling and omnichannel campaigns.

The influencer marketing platform market continues evolving as social media channels demonstrate varying engagement dynamics.

There’s a new health influencer in town—and it doesn’t post selfies, run webinars, or promote supplements. It answers questions instantly, never sleeps, and has read (almost) everything on the internet.

TSA, which is part of the independent creative agency Five by Five, will be facilitating and managing its influencer and social media services, from strategy and creative through to always on delivery

SAMY will also build awareness of the brand and communicate its quiet luxury credentials, including via targeted influencer activity. The brand has recently opened a second store on Knightsbridge, offering a full range of women’s items.

This collaboration marks a significant step in Nescafé's brand-building strategy to reach a broader and younger audience, bringing coffee into the realm of digital storytelling.

Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe’s global Influencer offering worldwide. 

This year, just in time for Mother’s Day, DoorDash is giving moms the day off and stepping up by becoming “DoorDad” to help give moms what they actually want: a break.

Pepsi has announced its new roster of unstoppable female global ambassadors who are redefining the game ahead of an unmissable summer of football.

The influencer-driven activity will work to encourage the use of Royal Mail’s Out of Home (OOH) parcel services, including lockers, postboxes, and Collect+ stores.

Created by Mentos and BBH London, this outlandish invention, which resembles a giant roll of Mentos attached to a cola bottle, will make its debut on the popular gaming platform Fortnite Creative, bringing a fresh and playful twist to the gaming world.

This accreditation recognizes the proven success and best-in-class expertise that Ogilvy PR's award-winning Influence team and Village Marketing have established on TikTok.