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Romance meets versatility in Anthropologie’s fall 2025 campaign
Styled by Anthropologie’s head of styling, Kyla Flax, Mendes appears in romantic dresses paired with outerwear, structured pieces with bold patterns, and accessories that underline the brand’s approach to expressive dressing.
Fashion retailer Primark debuts denim campaign
The campaign is based on the idea that the right pair of jeans can transform how people feel, positioning Primark as an accessible choice for stylish, quality denim.
SHEAMOISTURE honors black beauty and limitless versatility in new campaign starring Serena Page
SheaMoisture proclaims: Own every version of you, in its new "Yes, And" anthem video, the latest content piece in the rollout of the larger brand campaign
Cheetos and DEPT launch first UK campaign with fashion-led influencer push
The campaign aims to establish a cult following among Gen Z consumers as Cheetos expands its presence in major UK retailers.
Restaurant brand FUSIAN names Champion as PR and digital media agency of record
This partnership marks a big step in FUSIAN's plans to expand to new markets and connect with new audiences through compelling storytelling and omnichannel campaigns.
The global influencer marketing platform market to reach $ 216.3 billion by 2033, report
The influencer marketing platform market continues evolving as social media channels demonstrate varying engagement dynamics.
[Column] Ivan Ruiz: There’s a new health influencer in town
There’s a new health influencer in town—and it doesn’t post selfies, run webinars, or promote supplements. It answers questions instantly, never sleeps, and has read (almost) everything on the internet.
Whittard of Chelsea appoints TSA as lead influencer and social media agency
TSA, which is part of the independent creative agency Five by Five, will be facilitating and managing its influencer and social media services, from strategy and creative through to always on delivery
SAMY to lead social, creative and influencer strategy for Les 100 Ciels’ global expansion
SAMY will also build awareness of the brand and communicate its quiet luxury credentials, including via targeted influencer activity. The brand has recently opened a second store on Knightsbridge, offering a full range of women’s items.
Nescafé taps TikTok Magician Zach King as first global influencer
This collaboration marks a significant step in Nescafé's brand-building strategy to reach a broader and younger audience, bringing coffee into the realm of digital storytelling.
Publicis Groupe acquires influencer marketing platform Captiv8
Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe’s global Influencer offering worldwide.
DoorDash delivers more than flowers this Mother’s Day with ‘doordad’ initiative
This year, just in time for Mother’s Day, DoorDash is giving moms the day off and stepping up by becoming “DoorDad” to help give moms what they actually want: a break.
Pepsi unveils global line-up of female football ambassadors
Pepsi has announced its new roster of unstoppable female global ambassadors who are redefining the game ahead of an unmissable summer of football.
Royal Mail partners with SocialChain to launch influencer-driven campaign
The influencer-driven activity will work to encourage the use of Royal Mail’s Out of Home (OOH) parcel services, including lockers, postboxes, and Collect+ stores.
Mentos teams up with influencers to unveil fizzooka, bringing cola and gaming to new heights
Created by Mentos and BBH London, this outlandish invention, which resembles a giant roll of Mentos attached to a cola bottle, will make its debut on the popular gaming platform Fortnite Creative, bringing a fresh and playful twist to the gaming world.
Ogilvy PR among first creative agency networks to secure TikTok marketing partner badge
This accreditation recognizes the proven success and best-in-class expertise that Ogilvy PR's award-winning Influence team and Village Marketing have established on TikTok.
VeSync selects Joybyte as lead influencer marketing agency for Etekcity Brand
The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync.
Wieden+Kennedy and Kahlúa celebrate St. Patrick’s Day with sneaky Espresso Martini Glass and cheeky campaign
The idea, developed by W+K London and produced by our in-house production studio, WracK, follows last year’s viral St. Patrick’s Day success, which drove a 300% sales uplift in Espresso Martinis over the holiday weekend.
Google Play and DDB bring family, gaming and Ramadan together in new Ramadan campaign
Launching nationwide on 4 March in Indonesia, the ‘Level Up Ramadan with Google Play’ campaign video taps into gaming habits around the holy month of Ramadan when gamers play in solidarity with family and friends to pass the time until their fast-breaking evening meal or Iftar.
Silipint taps Joybyte for influencer and social media management
The scope of the work will encompass influencer and social media management. In terms of influencer management, Joybyte will handle everything from influencer curation to seamless content execution, tailored creative, transparent reporting, and strategies backed by real-time insights.
LinkedIn's new campaign guides Gen Z through career decisions using humorous foot dialogues
The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs and goals.
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