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IAS’s viewability and invalid traffic (IVT) measurement will be available on Instacart Ads, which partners with more than 5,500 brands.

The partnership will leverage DV’s technology and data to verify that Instacart video and display ads are viewable by a human being and are safe from Fraud/Invalid Traffic.

Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to future-proof their business and activate first-party data across screens in a cookieless world.

This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

The collaboration will enable all Havas agencies to leverage Adobe generative AI, and more efficiently deliver unparalleled personalized customer experiences.

To celebrate this milestone, DEPT Australia has partnered with the inaugural SXSW Sydney to launch a three day action packed activation – DEPT Garden House.

The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.

big group Amsterdam is an independent agency that adds value to people’s lives to provoke brand progress by combining creativity, data, and technology to encompass real connections across every facet of the customer journey.

We partner with ambitious brands and people to create lasting growth; outstanding for your business, brilliant for people and great for the planet.

As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming.

For the first time, Vibe enables advertisers to drive brand awareness, measure the impact of their campaign on website traffic, retarget web visitors on TV, and track lower-funnel product conversions.

Outbrain Inc. , a technology platform for the open web, has announced a strategic partnership with Cedara, the first end-to-end carbon intelligence platform, to support Outbrain and its customers’ sustainability and decarbonization efforts.

Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.

The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).

Yahoo has announced the spin-out of Vespa, its platform for applications that leverage AI and data online at scale, as a separate and independent entity to broaden accessibility of its technology platform.

This week’s most notable news was not the lawsuit against Sam Bankman-Fried, because that curly clearly stole as much money as he could from his customers seems clear, but the Indonesian government’s ban of Tiktok’s webshop.

London-based Lottie has raised £16.35 million Series A funding round led by Accel, with participation from previous investor General Catalyst.

Typeface has introduced an integrated solution with GrowthLoop and Google Cloud’s BigQuery and GenAI Foundation Models to empower marketers with personalized generative AI throughout the entire campaign creation process.

The majority of Canadian consumers (69%) are likely to engage with enhanced ads that show real-time sports scores or a countdown to games/events and team match-ups.

Sony Corporation has signed a multiple-year global partnership agreement with Fnatic Ltd, which operates a professional esports team headquartered in London, UK, including product co-creation of Sony's gaming gear brand, INZONE™.