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Participating GroupM clients will get access to the learning program to assess and improve their post-third-party cookie deprecation readiness in a real-life environment, using their own products and audiences.

Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal. 

It is amazing to see all that is happening in technology in one week, especially within AI and crypto.

Based on a technological and strategic consideration, iO made a counter-proposal: updating the website to Drupal 10, jointly developing a new information architecture, and developing a new front-end. And that proposal was well received.

DV Publisher Suite empowers publishers with the measurement, insights and tools needed to improve ad delivery, enhance inventory quality and drive performance, boosting yield.

The appointment bolsters the company's growing publisher discipline – which also includes customer enablement, support, and podcast business teams.

Jean-François is an experienced IT-professional with over 20 years of experience, most recently at NRB where he held CCO and COO roles.

Accenture will launch a network of generative AI studios in North America where companies can explore ways to optimize and reinvent their business through the responsible use of generative AI applications.

Singh will lead the data science team in building highly scalable software systems to drive innovation and strategy across IAS products.

Flywheel's services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such as Amazon, Walmart, and Alibaba.

By combining the expertise of digital professionals in strategy, digital marketing, and technology, iO helps shape and optimise brand experiences of organisations in sectors such as e-commerce, finance, and manufacturing.

The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Although the optimisation scores have increased compared to previous research, there is still a lot to be gained for retail chains in the Netherlands and Belgium. 

Marketing firm, Refuel Agency, has partnered with Wrench.ai, an innovator in AI-driven marketing solutions, to amplify campaigns through AI learning.

The video on demand market is expected to witness notable growth owing to rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming, and rise in number of streaming services.

Available now to the company’s publisher clients in the U.S., Audience Manager enables execution at scale by simplifying audience creation and targeting across screens, enhancing FreeWheel’s audience capabilities. Identity resolution within Audience Manager is powered by the FreeWheel Identity Network.

REPUBLIK, a global technology company building new ways for people to interact, announced the successful conclusion of its $6 million seed funding round.

Fanbase, the ad-free social media platform that allows users to monetize their content and connect with their audience through various media features, announced that its current equity crowdfunding round has successfully crossed $4.50 million.

Heidelberg-based Aleph Alpha, a player in the field of explainable and trustworthy AI, announced the successful signing of its Series B financing round.

Together, WPP and Sprinklr will create integrated AI solutions to help global clients offer more personalised and consistent experiences to customers through Sprinklr’s customer experience management platform (Unified-CXM).

iO took Assuralia on an extensive rebranding process where the core values of the organization were formulated. This served as the basis for a new corporate identity with an evident personality and tone of voice and a distinctive story and mission. ​