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Alibaba, Tencent are China’s top brands, Interbrand report

08-12-2023 | 09:49:36
Compared to previous years, the changes in brand value presented in this year are more closely related to the macroeconomic trends and highlight the industrial momentum of the current Chinese economy.

Loop Media launches 10 holiday channels

05-12-2023 | 07:08:00
Loop Media boasts a vast network of screens across North America. Recognizing the significance of the holiday season for businesses, Loop® TV embraces the festive spirit by offering 10 specialized Holiday channels.

Digital marketing spending market size to grow by $323 billion between 2023 and 2027, report

05-12-2023 | 07:00:00
The market is driven by factors such as digital transformation across multiple sectors, increased credibility, and the growing proliferation of digital marketing software. However, the lack of short-term return on investment is hindering market growth.

[Column] Michiel Frackers: OpenAI gives Google, Amazon and Apple a hard time and Elon Musk had a tough month

04-12-2023 | 06:02:00
Over a hundred million people use an OpenAI service each month, and annualized revenue is over $1.3 billion, a first step toward possible market dominance.

Accenture acquires Thailand-based creative agency Rabbit’s Tale

30-11-2023 | 09:22:00
The move will significantly strengthen the regional creative, brand and data capabilities of Accenture Song—the world’s largest tech-powered creative group

PubMatic and PhonePe partner to deliver high quality and audience assets to advertisers in India

30-11-2023 | 09:02:16
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced its partnership with PhonePe, India’s mobile payments and financial services platform.

Globant acquires creative agency GUT

29-11-2023 | 06:44:28
Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has announced the acquisition of a majority stake in GUT, an independent creative agency, to strengthen and grow Globant's creative capabilities.

Dallas Stars tap Nielsen for local TV measurement

29-11-2023 | 06:31:59
As part of the agreement, the Dallas Stars will utilize Nielsen’s Local TV measurement and Nielsen Local TV View (NLTV) for accurate measurement of who is viewing the games at a local level.

Leonardo.Ai generates 700 million ai images in less than a year on AWS

28-11-2023 | 07:05:00
Amazon Web Services (AWS), an Amazon.com company, has announced that Leonardo.Ai, an Australian generative artificial intelligence (generative AI) content production platform, is creating 4.5 million new images daily on the world’s most comprehensive and broadly adopted cloud.

DoubleVerify and Locala sign strategic global partnership to optimize attention measurement

27-11-2023 | 08:33:02
This collaboration will see Locala benefit from DV’s Authentic AttentionⓇ measurement solution, Authentic Ad™️ features for media quality, and cutting-edge innovations and detection methods from DV’s Fraud Lab.

Locala recognized among the top 10 ad management solutions providers in Europe 2023

27-11-2023 | 08:26:05
The prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing.

[Column] Michiel Frackers: Five conclusions after the chaos at OpenAI

27-11-2023 | 06:05:00
A few days after the royal drama at OpenAI, let's try to look past the ruins of this company whose brains, Chief Scientist Ilya Sutskever , have said it could herald the downfall of the world. 

Hivestack launches an industry platform for curated deals in DOOH

23-11-2023 | 07:15:00
Hivestack Curate provides a unique opportunity that puts buyers in the driver's seat to create tailored, transparent, customized deals.

Media company Wavemaker appoints Chris Worsley as Global Performance Lead

22-11-2023 | 07:15:00
Reporting to Anna Hickey, Global Consultancy Lead and Global Client President at Wavemaker and Sargi Mann, Global Practices Leader at GroupM Nexus, Worsley will be based in London. 

eBay and Amazon collect the most user data among Android shopping apps, report

22-11-2023 | 07:05:00
eBay gathers 28 data points, while Amazon collects 25 data points spanning 11 data types, including personal, financial, and location data.

Why startups should internationalize: The role of governments and public institutions, Plug and Play

21-11-2023 | 14:18:00
In the current interconnected global economy, startups are powerfully driving innovation and energizing the entrepreneurial paradigm.

Glencoco raises $3m to build a marketplace where B2B companies exchange leads for bounties

21-11-2023 | 14:14:00
Glencoco, a marketplace that connects companies with business development consultants to generate qualified opportunities, announced its coming out of stealth alongside $3 million in capital led by Felicis and Crossbeam.

Lightspeed Faction launches $285m venture fund to support blockchain startups

21-11-2023 | 14:11:00
Lightspeed Faction, a blockchain-focused venture capital firm, announced the launch of its inaugural $285 million venture fund.

Mediahuis acquires navigation app RouteYou

21-11-2023 | 07:17:00
European media group Mediahuis has taken over the Belgian RouteYou. RouteYou is a navigation platform designed to discover, plan and share routes optimized for various outdoor activities such as walking, hiking, cycling and more.

ReBid adds Amazon and TikTok Ads to its Unified Madtech Intelligence Platform

20-11-2023 | 09:42:00
ReBid, the unified Madtech Intelligence platform, has announced the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.

Omnicom receives first-mover access to generative AI by Getty Images

16-11-2023 | 15:03:35
The new tool pairs Getty Images’ best in class creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.

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