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KFC Spain releases virtual pet for chicken-lovers
KFC’s beloved character Eduardo, originally born as a meme, has evolved over the years into a real-life product, a Christmas ornament, and even a fragrance.
Bastion secures Kellanova’s creative account in Australia and New Zealand
This account expands on Bastion’s recent project celebrating Kellogg Australia’s 100-year milestone, marking a new era in the partnership.
Areas partners with Plug and Play to strengthen its commitment to sustainability
Areas, a global player in Food & Beverage and travel retail, has launched 'Areas for Change Challenge' in collaboration with Plug and Play, to strengthen its commitment to sustainability.
DoorDash unveils campaign reimagining family meals for Hispanic Gen Z
DoorDash launched “Hay DoorDash En La Casa,” a national, multicultural campaign showing Hispanic Millennials and GenZers that with DoorDash you don’t always have to cook to enjoy a meal at home with your people.
McDonald’s Australia launches summer campaign
Summer is the season of permissibility, and at the end of a tough year for most Australians, the campaign invites the nation to sit back, relax, and enjoy some feel good moments.
Burger King France partners with KFC France to launch the ‘BFF burger’, launch campaign
This original and exclusive burger features a shared recipe but one major difference: it comes with flame-grilled meat exclusively at Burger King France and crispy chicken exclusively at KFC France.
Foodtech startup Fresho secures $17m to transform fresh food wholesale with AI-powered ordering platform
Fresho, an order management platform that helps fresh food wholesalers operate more efficiently and better service their restaurant customers, has announced the closing of its $17 million Series B funding round, bringing total investment to $50 million to date.
McDonald’s imagines Christmas through the eyes of a child in new campaign
McDonald’s This winter, McDonald’s brings the magic of Christmas to life with a new playful story: The Secret Christmas Bringers, created by DDB Romania.
Hain Celestial Group appoints MullenLowe PR as PR agency and RED as media agency
The new partnership combines Hain’s product portfolio and comprehensive understanding of the health and wellness landscape with the strategic and creative expertise of these leading agencies.
Digital ad spend in Australian food and beverage sector has surpassed traditional formats, report
The report highlights how the industry’s top players, including fast food giants and emerging health-conscious brands, have adapted their strategies over the last ten years to stay competitive in a rapidly changing media and consumer environment.
Berlin-based snacking brand KoRo secures €35m to boost omnichannel presence, fuel European expansion
KoRo, the Berlin-based snacking brand with over 2 million customers in Europe, announced the successful completion of its oversubscribed €35 million Series C funding round.
West Ham United Sponsor Intuit QuickBooks targets fans with pie & mash in an activation by FCB London
The campaign also included a chance to win a VIP, business growth themed hospitality experience, offering the lucky winners personalised business advice.
McDonald’s and Leo Burnett celebrate festive season moments with new campaign
The campaign leads with a 60” film, which follows two parents sitting in their car after a hectic day of checking off their Christmas to-do list and buying presents for their family.
Finnish foodtech startup Happy Plant Protein raises €1.8m to accelerate global expansion
Finnish food technology startup Happy Plant Protein, a spinout from VTT Technical Research Centre of Finland, has raised €1.8 million in pre-seed funding led by Nordic Foodtech VC, with Butterfly Ventures and Business Finland also participating through a grant. The company will use the funding to further develop and license its patented technology.
Taylor Farms appoints Erich & Kallman as creative agency of record
Erich & Kallman, the independent, award-winning ad agency known for creating memorable and engaging campaigns, has been appointed as the new creative agency of record for Taylor Farms, the Salinas, CA-based producer of healthy, fresh foods.
Israeli foodtech startup Phytolon secures investment to bring natural replacement for synthetic food dyes to market
Phytolon, an Israeli biotech / food tech startup that produces natural food colors using precision fermentation, secured an undisclosed investment from Rich Products Ventures (RPV), the corporate venture capital fund of food company Rich Products (Rich's), to help drive commercialization of its innovative, sustainable and clean-label solution for natural food colorings.
Pringles partners with board game Cluedo to prank fans in new marketing campaign
Pringles has launched a major new marketing partnership with the iconic board game Cluedo, after teasing fans with a stunt suggesting that the beloved Original flavour was being bumped off.
PBFA launches campaign to drive awareness of plant-based foods
This collaboration marks a significant step forward in PBFA's mission to champion, strengthen, and elevate our members and the plant-based food industry.
Hilltop Honey unveils first brand campaign ‘for honey heads’ by St Luke’s
The campaign depicts Hilltop consumers who are obsessed with Hilltop, its delicious flavour and versatility
Sainsbury's Christmas campaign brings to life the festive food and mood
The ad opens with a captivating scene featuring the infamous ugly vegetable, a towering, knobbly, black-and-white striped snozzcumber that will evoke memories of the beloved book.
Table22 closes $11m Series A to power food and beverage merchants' e-Commerce growth
Table22, the provider of revenue-expanding e-Commerce tools for merchants in America's more than $1 trillion food and beverage industry, announced $11 million Series A funding round to expand its platform and customer network.
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